Argentina Job Openings

Bayer

Brand Manager Pain & Cardio

Munro

September 3, 2024

Brand Manager Pain & Cardio

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business – all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

Marcas: Actron Pediátrico, Paracetamol Bayer, Familia Aspirinas (Pain: Bayaspirina, Cafiaspirina / Cardio: Aspirinetas, Cardioaspirina)

Main Purpose
We’re looking for a talented Brand Manager to join our team in Argentina!
In this role you will be responsible for important brands in Pain & Cardiovascular Health Categories such as Aspirinetas, Cardioaspirina, Bayaspirina, Cafaspirina & Paracetamol Bayer.
Scope: South Cone´s markets (Argentina-Chile-Bolivia-Paraguay-Uruguay).
The main purpose is to define the strategy and execution of the brands– in alignment with Pain Grouper –; and ensure compliance with the brand plan to achieve the defined objectives and main KPIs.

Your mission Will be to

Create and execute the brand´s strategies, according to local competitive context and portfolio characteristics for every country.
Permanently monitor the main KPIs of the brands and generate tactical actions to reinforce or correct performance.
Engage with cross-functional brand teams for developing brand plans to align Marketing, Sales, Medical objectives.
Lead innovation projects (product launches, product updates, and line extensions).
Develop direct to consumer (DTC) communication, creating successful and insightful stimulus, according to brand´s necessities and general strategy.
Generate annual media plan, through coordination of a central media agency, monitoring optimal mix & investment allocation.
Define in alignment with the team, the pricing architecture strategy considering the competitive environment, and the profitability objectives.
Determine the sales volume of the brands, together with the optimal investment to guarantee the achievement of the objectives.
Execute plans effectively to ensure that top-line sales goals and bottom-line profit goals are met.
Lead the brand teams, to promote the joint work of the different areas (trade - sales - medical - RRAA) and to ensure an execution aligned to the main strategy.

Unlock your Potencial

Degree in marketing, business administration or a related field.
1+ years of experience as Brand Manager in pharmaceutical or mass consumption industries.
Medical detailing experience will be valued.
Fluent English (spoken and written).
Demonstrated analytical skills with regards to market research, competitive data collection analysis, financial analysis, and crystallization of key business insights are needed.
Data-driven thinking and results oriented.
Planning and organization skills—Ability to establish work plans, multi-task and prioritize simultaneous projects.
Strong negotiation skills.
Must show and encourage respect for diversity.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity or gender expression. We are committed to treating all applicants fairly and avoiding discrimination.

#LI-LATAM

Período de aplicación:

3/9/2024 - 16/9/2024

Código de referencia:

827421

División:

Consumer Health

Ubicación:

Argentina : Buenos Aires : Munro

Área funcional:

Marketing

Tipo de empleo:

Permanente

Tiempo de trabajo:

Full Time. Hibrido

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