• Develop and execute comprehensive social media strategies and content calendars that align with FASHION’s brand voices and editorial goals.
  
• Allocate and manage the digital content budget to maximize ROI and align with brand objectives.
• Monitor social media trends and platform updates, ensuring content remains fresh and relevant.
  

• Use SEO tools to optimize content for search visibility and performance.
  
• Collaborate with audience and data teams to refine strategies based on insights and best practices.
• Lead digital production and site management, working closely with key stakeholders.
  

• Oversee daily posting and scheduling across platforms like Instagram, Tik Tok, Facebook, X (Twitter), Pinterest, and You Tube.
  
• Ideate, produce, and edit content across digital, social, video, and audio platforms, ensuring quality and consistency.
• Produce engaging video content for Tik Tok and Instagram Reels, leveraging platform-specific trends and features.
• Act as an on-camera presence, representing FASHION at events and in social content.
• Utilize assets like runway images and original photoshoots to create engaging social media content.
• Work with SJC’s creative team to develop social-first videos that capture attention and drive growth.
• Engage with our online community, responding to comments, messages, and mentions in a timely, brand-consistent manner.
• Identify and collaborate with influencers, celebrities, and partners to amplify reach and impact.
  

• Lead and mentor a social media producer, supporting their development and ensuring alignment across both brands.
  

• Track and analyze social media performance using analytics tools, adjusting strategies for optimal engagement, reach, and growth.
  
• Prepare regular reports on social media activities, trends, and growth, sharing insights with senior management and the team.
  

• Represent FASHION Magazine at industry events, building key relationships in fashion, beauty, and entertainment.
  
• Attend press trips to create real-time and post-event content opportunities.
• Occasionally contribute to FASHION’s print magazine and newsletters.
• Lead digital and social updates in weekly team meetings and participate in brainstorming sessions.
  

• Some evening and weekend work is required as part of this position.
  
• Possible support of Hello! Canada’s social media.
  

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  
• 3+ years of experience in social media management, content production, or digital marketing, preferably in media or entertainment.
• Proven experience creating and editing video content for social platforms, particularly Tik Tok and Instagram Reels.
• Strong knowledge of social media platforms, algorithms, and best practices, along with analytics and publishing tools.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience with graphic design tools (e.g., Canva, Photoshop).
• Ability to work collaboratively in a fast-paced environment, managing multiple projects and tight deadlines.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• In-depth knowledge and passion for fashion, beauty, and pop culture.
• Familiarity with content management systems and newsletter platforms (e.g., Sailthru, Campaign Monitor).
• Excellent communication, time management, problem-solving, and critical thinking skills.
  

• Knowledge of SEO and content optimization techniques.
  
• Familiarity with influencer marketing and collaboration strategies.
  

• Be part of a leading lifestyle and entertainment brand with a strong presence in Canada and beyond.
  
• Work in a collaborative and innovative environment where creativity and initiative are valued.
• Opportunity to shape and grow Hello! Canada’s social media presence and engage with a vibrant community.
  

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
  
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet.