Apply for Product Brand Manager Role at HelloFresh

Canada Job Openings

HelloFresh

Product Brand Manager

Toronto

CONTRACT

October 12, 2024

Location: Toronto, ON
About the Role
Factor (factormeals.ca) is like a "startup within a startup" and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you'll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand + Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand's marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.
What you will be doing:

Developing and owning the product marketing strategy for Factor's weekly menu offering and new product launches
Spearheading Factor marcomms strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
Identify the target audience and develop product positioning, comms and marketing launches for new products
Lead launch of ATL efforts including briefing, creative management and media buying
Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
Developing and aligning online and offline marketing campaigns in collaboration with channel owners
Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention

At a minimum, you have:

~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
Direct experience launching and executing product launches, campaigns and consumer surveys
Experience overseeing copy and content creation including briefing, editing and creator/freelance management across digital, print, and ATL
Strong understanding of Canadian market; direct marketing experience in Quebec a plus
Always curious: excited to get to know your customers, the industry, and overall marketing best practices to stay ahead
Data-driven brand champion: you're skilled at diving into data to help build marketing roadmaps and make decisions. Plus, you are the definition of a brand steward and have a great attention to detail - no typo goes unnoticed
Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer and customer experience
Entrepreneurial spirit: you have the vision, passion, and imagination; you are not afraid to ask, 'what if' and strive to optimize inefficiencies
Versatile: you roll with the punches and don't get overwhelmed easily while paving the way and delivering results in a hyper-growth environment
Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels
Strategic: you love developing roadmaps and have strong track record of setting KPIs, meeting deadlines and building brands

What you'll get in return:

Competitive salary and health benefits
75% discount on Hello Fresh or Chefs Plate weekly box subscription
High impact work to help feed thousands of families in Canada
Opportunity to learn and grow
Work with a hard-working and supportive team

Working Conditions:
It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
If this sounds like you, please click the "Apply Now" button. If this role doesn't quite match what you're looking for, but you'd like to know more about joining the Hello Fresh team, please visit our Jobs page to view our other vacancies. We'd love to hear from you!

#factor
#JD1008

We regret to inform you that this job opportunity is no longer available as it has expired

New Job Alerts

Sister Sophie Ltd.

English Instructor - K12

Markham

FULL TIME & PART TIME

November 26, 2024

View Job Description

Lynx Design

Technicien(ne) en ébénisterie / ébéniste – Fabrication de cabinets pour véhicules récréatifs

FULL TIME

November 26, 2024

View Job Description

Associé aux Ventes Sans-Fil

FULL TIME & PART TIME

November 26, 2024

View Job Description

CANADA CARTAGE

Coordonnateur des Opérations - Jour

Bois-des-Filion

November 26, 2024

View Job Description

Royal Bank of Canada

Directeur(rice), Adjoint(e) de succursale

Montreal

FULL TIME

November 26, 2024

View Job Description

Air Canada

Chef des Programmes - Installations - Temporaire

Dorval

November 26, 2024

View Job Description

Randstad

Opérateur de production - Saint-Jérôme

Saint-Jérôme

September 20, 2024

View Job Description

Randstad

Journalier de production - Valcourt

Valcourt

September 20, 2024

View Job Description

See What’s New: HelloFresh Job Opportunities

HelloFresh

Production Coordinator

Pointe-Claire

November 26, 2024

View Job Description

Career Connections Canada Inc.

Electrical Assembly Technician / Electrical Wiring Technician (Non-Engineering)

Milton

FULL TIME

November 26, 2024

View Job Description

Eassons Transportation Group

Truck Driver (AZ Class Experience Required + Cross Border)

Brampton

FULL TIME

November 26, 2024

View Job Description

OSL Direct Services

Associé aux Ventes Sans-Fil

FULL TIME & PART TIME

November 26, 2024

View Job Description

CANADA CARTAGE

Coordonnateur des Opérations - Jour

Bois-des-Filion

November 26, 2024

View Job Description

Royal Bank of Canada

Directeur(rice), Adjoint(e) de succursale

Montreal

FULL TIME

November 26, 2024

View Job Description

Air Canada

Chef des Programmes - Installations - Temporaire

Dorval

November 26, 2024

View Job Description

Secure Energy

Commercial Operations and Field Sales Representative

Saskatoon

November 26, 2024

View Job Description