Czech Republic Job Openings

Bugaboo

Trade Marketing Executive-Eastern Europe

August 14, 2024

Trade Marketing Executive-Eastern Europe

Your role at Bugaboo
Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our ownded factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future - do you want to join us for the journey?

As a Trade Marketing Executive reporting to the Head of Marketing, you will drive sales performance across Eastern Europe through innovative trade marketing strategies. Your focus will be on expanding market share by collaborating with key retail partners. You’ll play a crucial role in supporting Bugaboo’s mission to become the most desired, talked about, and recommended premium parenting brand.
What will you do

Work with the Head of Marketing GTM and Trade team to define the overall strategy for your region taking into consideration overall EMEA cluster objectives, brand guidelines and local market requirements.
Responsible for developing and executing the marketing calendar for all markets across East Europe, including but not limited to Czech Republic, Slovakia, Estonia and Poland.
Develop and execute collaborative and bespoke marketing plans with select retailers in the region.
Work closely with sales team and account managers to ensure marketing investment and activity supports commercial objectives, drives sales performance and ROI.
Build strong relationships with key retail partners, leveraging their marketing channels and reach to drive brand awareness and engagement.
Understand the current and future consumers for your region, ensuring this knowledge feeds into marketing plans. Using insight and data available to develop marketing comms that shape brand perception as required.
Act as brand guardian for the region, liaising with the GTM team and regional marketing managers to ensure aligned, on-brand representation through all retail partner channels – including in store, online and social media.
Work closely with the Trade team on shop in shop executions in your region.
Explore opportunities for co-op brand exposure through key partnerships, relevant media, PR and influencer channels to boost awareness though strategic win-win initiatives.
Organize marketing events for East Europe as required.
Feed into the EMEA cluster marketing calendar and campaign marketing plans.
Briefing in creative asset requirements to the Go To Market team.
Support with copy writing, translations and proof reading local languages as required.
Supply marketing materials to distributors, as required.
Responsible for managing the marketing budget for the region, forecasting spend, raising PO’s for Marketing expenditures and maintaining budget trackers.
Responsible for weekly and monthly marketing performance reporting for East Europe.
Ad-hoc support to the Go To Market team as required.

What you will bring to the table
The ideal candidate will possess a marketing degree and have at least 5 years of marketing experience. More importantly, we’re looking for someone with the right mindset—someone who is adaptable, driven, and eager to succeed. A solid background in all marketing disciplines and a deep understanding of the Eastern European consumer is crucial. Strong relationship-building skills are essential, and fluency in both English and Czech is required.
You should be commercially minded, with a passion for forging impactful partnerships with retailers, brand partners, and suppliers. As a strong team player, you will excel in communication and organization, with a sharp eye for detail. Flexibility and the ability to adapt quickly to market changes are also key attributes for success in this role.
What we offer

An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
Access to Open Up (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
Eligible to participate in Bugaboo’s bonus plan;
Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
Day off on your Birthday & Day off for volunteering activities.

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