Upfield is the world's largest plant-based consumer goods company, and we strive for a better plant-based future. Currently we have amazing opportunity for the Brand Manager that has an absolute passion for plant-based, sustainable products. As a Violife Brand Manager for EE countries, you'll be a driving force in delighting our consumers with our natural, healthy plant-based products and getting everyone talking about them!
More details?

Location: Prague, Czech Republic
Hybrid work

About the position:
Currently, we are looking for the Violife Brand Manager in CEE region (Czech Republic, Hungary, Poland and Slovakia) who will be responsible for communication, portfolio, and potential growth channels. You will implement a global strategy, translate into a local plan relevant and applicable for the market and prioritize deliverables but also facilitate local sales organizations in meeting or exceeding targets.
The job holder will report to Senior Violife Brand Manager CEE in Poland.
Your main pillars of responsibility:
Brand Building

• Develop and manage local marketing budgets.
• Grow brand locally through unique communication and activation channels; Violife is a young brand and therefore need to be open and willing to test and learn new and creative channels.
• Global campaign adaption and implementation are in main focus.

Brand Performance

• Support the creation of a growth roadmap, develop and refine the product portfolio and support the roll-out of a data management platform.
• Plan and monitor launches, relaunches and plan national promotion based on in-depth trend / market / consumer analysis.
• Drive data driven marketing campaigns and design and plan KPI optimized marketing activities in search, digital, social and email, incl. consumer engaging journey.
• Monitor and analyze market trends and consumer behavior to refine and adjust brand strategy as needed.
• Establish key performance indicators to measure success and impact of brand initiatives.

So what does it take to be successful in this role?
At least one year of professional experience in Brand Development and Brand Building in FMCG, ideally Food and/or background and affinity in pharmaceutical / health care beneficial.
Passion for plant-based food and further building our Violife brand.
An analytical mind, with attention to details and accuracy.
Drive, passion, decisiveness and a high level of accountability.
Strong verbal, written and interpersonal communication skills in English.
Hands on attitude, not afraid of executional details.
Solid experience in consumer activation and innovation management,
Fully operational in digital and social media.
Good business understanding and ability to work effectively with diverse, cross-functional teams.
Fluent English (both spoken & written) and Czech language.

What's next?
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date, we recommend that you apply with what you have or your Linked In Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
The deadline to apply for this position is 20th of May.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
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