Ready to redefine how Membership drives experimentation and incrementality testing? Join the LEGO Group in an exhilarating global role!

Step into the future as our "Senior Manager, Experimentation & Development" in the innovative Membership & Personalisation team within Market & Channels Global Marketing. Shape the next era of member engagement and be part of something extraordinary.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Lead the development of a strategic experimentation framework, ensuring we apply a test-learn-and-scale approach in improving our member value proposition and benefits & rewards portfolio, and in identifying new commercial opportunities and audiences, partnering closely with Membership Acquisition & Activation, PMD (Product Marketing Development) and LEGO Retail
• Lead and own the creation of the Membership & Personalization experimentation pipeline, backlog and prioritization process, in close partnership with Membership operations, Membership Acquisition & Activation, Membership Expansion, the CRM Hub, LEGO Retail, and DCE (Digital Consumer Engagement)
• Lead Membership experiment validation across all testing teams in Membership & Personalization, optimizing how we choose the objective, define the hypothesis, choose the most suitable method, select the audience and appropriate metrics, in close collaboration with LEGO Retail and DCE (Digital Consumer Engagement)
• Conduct and evaluate experiments, synthesize and integrate results from other skilled testing teams, and report results back to (senior) collaborators in a clear and concise manner, with actionable recommendations
• Lead the development of Membership & Personalization’s incrementality measurement framework. Define a standard of excellence for measuring the incremental value of new rewards, campaigns, partnerships, and more. Collaborate with Finance to inform and improve business cases, ensuring precise and impactful results.
• Coach and mentor team members, by encouraging continuous learning and development on benefits and drawbacks of (new) methodologies, and by defining best-in-class experimentation plans
• Help driving an agile way-of-working model, ensuring quality, flexibility and speed in how business questions are solved

Play your part in our team succeeding
M&C Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.
This role involves leading experimentation initiatives, establishing testing and learning methodologies, and scaling experiments within the LEGO Group. It requires collaboration with cross-functional teams in Markets & Channels, the Product Marketing Department, and Digital to leverage data effectively and achieve our membership and personalisation goals.
You will report directly to the Senior Director Performance, Development & Decisioning.

Do you have what it takes?

• 5+ years senior experience working in an experimentation and analytics environment (with experience in Adobe Analytics or similar, Tableau or Power BI, SQL based databases, advanced Microsoft Excel, R and/or Python)
• Experience in A/B testing and experimental design is a must, with demonstrated success in adding commercial and/or strategic value
• Strong structured problem solving & communication capabilities
• Excells at communicating with senior stakeholders (written & oral); able to convey clear and concise recommendations based on experiment results
• Experience leading cross-functional teams
• Working knowledge of personalization and loyalty programs
• An enthusiastic, positive approach and determination to overcome obstacles; can do attitude, results orientation with a focus on quality, efficiency and operational excellence
• Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure

#LI-SG-2
#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.