Germany Job Openings
Henkel
Brand Lead Consumer Brands Germany (d/f/m)
Düsseldorf
FULL TIME
August 26, 2024
YOUR ROLE
- Independent development and implementation of marketing strategies and activities through in-depth market research and market analysis
- Development and recommendation of strategies in close cooperation with market research, media planning, key account management and creative agencies
- Brand planning and control through market share and competition analyses and the creation of contribution margin targets
- Responsible for the format strategy including pricing
- Active participation in creative processes and analysis of potential new products
- Support in the development of marketing and POS material
YOUR SKILLS
- Completed business studies with a focus on marketing
- 5 years of professional experience in brand management/product management FMCG
- Excellent MS Office user skills
- Strong affinity for numbers, high analytical thinking skills and accurace
- Good interpersonal and communication skills, personal commitment and assertiveness
- Independence and initiative as well as team spirit and flexibility
- Excellent German and very good English language skills
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