Greece Job Openings

OPAP Group

Marketing Manager

Athens

September 30, 2024

We are #OPAP
We are Greece’s leading gaming company, with 65 years of history and Top Employer in Greece for 2023 & 2024. Our vision is to provide best-in-class entertainment in both retail and online, as well as to give back to society.
OPAP’s Fast Forward strategy guides our aspirations of delivering affordable and personalized entertainment experiences, while building an agile and dynamic company that enjoys long-term success. Customer centricity, digital orientation, agility, people engagement and social contribution are part of our DNA!

So what’s the challenge...
The Marketing Manager plays a pivotal role in driving the success of our content strategy that deeply resonate with our audience. This includes a strong focus on understanding customer needs, crafting precise marketing specifications, and ensuring all content aligns seamlessly with our customer proposition to achieve increased levels of awareness and engagement.

Your day to day will include:
  • Ensuring all communications and marketing assets align with the customer experience strategy and resonate with the target audience
  • Overseeing content strategy execution, making sure materials are relevant, engaging, and meet customer needs
  • Leading and mentoring own team, offering continuous support and constructive feedback to foster skill development and successful achievement of individual and team goals
  • Developing analytical briefs for ad agencies to guide effective, on-brand 360 marketing campaigns in collaboration with Customer Team
  • Managing go-to-market and roll-out plans to boost engagement and customer satisfaction
  • Overseeing the design and implementation of in-store promotions, events, and F&B initiatives to maximize customer engagement, working with internal teams
  • Using research and market trends to understand customer behavior and shape marketing efforts
  • Tracking and analyzing communication KPIs related to campaign performance
  • Collaborating with other internal teams to ensure consistent and cohesive customer experience

What you need to succeed:
  • BSc in Communication, Marketing, Business Administration or any other relevant field
  • 8+ years of relevant hands-on in retail marketing / communication roles within a consumer-oriented organization
  • Proven leadership and people management skills
  • Extensive experience in managing ATL, Digital, and BTL marketing campaigns
  • Deep expertise in marketing strategies and operations
  • Highly analytical with a data-driven approach and keen attention to detail
  • Exceptional communication and persuasive skills
  • Strong team player with outstanding interpersonal abilities

What’s in it for you?
An award-winning working environment
  • State of the art facilities including gym & restaurant
  • Hybrid working model
  • Competitive salary package and bonus scheme
  • Health insurance coverage & Pension Plan
  • Monthly food allowance
  • Continuous learning with classroom/digital trainings by Opap Academy
  • Internal Career Opportunities
  • Well-Being Activities

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you!
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