Novibet is looking for the next Casino CRM Specialist to join our team in our offices in Athens.
Our Casino team is growing!
Novibet, founded in 2010, is an established Game Tech company that operates in Europe (Greece, Cyprus, Italy, Ireland), the Americas (Canada, Brazil, Mexico, Chile, Ecuador), and New Zealand. With offices in Greece, Malta, and Brazil, Novibet is committed to delivering the best sports betting and gaming experience to an ever-expanding customer base.
The role

• Assisting the Casino CRM Manager in monitoring the performance of providers and addressing any outstanding tasks.
• Developing and executing strategies to expand the customer base, increase sales and traffic, and utilize CRM, Loyalty, and Credit programs.
• Managing the creation of annual and seasonal plans to support program and business objectives.
• Designing and implementing a customer contact strategy to ensure timely and accurate delivery of marketing strategies for achieving business goals.
• Assessing customer satisfaction levels and taking corrective actions when necessary.
• Segmenting the player base based on casino activity criteria to optimize retention outcomes.
• Establishing and implementing best practices for database marketing processes, including measurement, evaluation, data capture, maintenance, and customer/prospect list selection, and communicating program results.
• Enhancing customer experience by creating customer journeys using the Οptimove tool, executing campaigns, and analyzing their effectiveness.
• Reporting on the quality of products and services offered.
• Approving all communications targeting casino players.
• Analyzing competitor approaches to attract players and working on maximizing results.
• Taking ownership of end-to-end campaign planning, including idea generation, briefing, resource allocation, analysis, reporting, and optimization, ensuring adherence to budget and deadlines.
• Evaluating ongoing campaigns to improve efficiency and return on investment (ROI).

Requirements

• Degree in Marketing, or Business Administration from an accredited University
• Adaptability and a good understanding of online gaming products and knowledge of the industry will be considered a plus
• Results driven self-starter with good communication and analytical skills
• Interest in and meticulous eye for improving user journeys and user experience
• Data driven background with experience in reporting
• Strong written and verbal communication skills
• Excellent Knowledge of English language and knowledge of an extra language would be considered as an extra asset

Benefits
At Novibet, we do value our people! Our team consists of passionate and highly aspirated professionals who strive for innovation daily! We support everyone to rise and reach their highest potential within a fun, fast-paced and challenging working environment!
We are proud to offer our team the following:

• Competitive remuneration and benefits package including bonus scheme
• Recognition and reward programs to recognize your achievements and contributions
• All the gear you need to support your everyday work life
• A lot of special celebrations, sports and well-being events and team bonding activities
• Supportive team – friendly, international and multicultural environment
• Focus on our people’s career development, empowering our team with internal rotation continuous feedback and training