Formulate and execute campaign strategies for business penetration in bank and broker channels.

• Develop and implement effective campaign strategies to reach various market segments, ensuring improved efficiency across business channels.
• Drive discussions on new or enhanced product and campaign solutions to increase partner engagement, expand channels, and improve insurance penetration.
• Work with the PD sales team to build tailored product propositions, sales tools, and segment stories for different partners and segments.
• Oversee the end-to-end campaign development process, including drafting user requirements, conducting UAT testing, preparing materials, and reviewing final outputs.
• Work closely with internal functions (actuarial, operations, marketing, IT, etc.) to ensure the smooth and successful implementation of product launches.
• Stay informed about the latest market trends, competitor actions, and product and marketing offers to support decision-making.
• Offer ad hoc support on various projects and initiatives as assigned, ensuring they are implemented to world-class standards.

• In-depth understanding of insurance product knowledge.
• Strong business insight combined with exceptional problem-solving and project management abilities.
• Shown team management experience with strong leadership capabilities.
• Effective time management, negotiation, and influencing skills.
• Excellent analytical abilities with a meticulous attention to detail.
• Proficiency in both written and spoken English and Chinese.
• Self-motivated and able to thrive in a fast-paced environment.
• Proficiency in MS Word, Excel, and Power Point.