• Developing, managing and executing a comprehensive content strategy and content calendar.
  
• Collaborating with cross-functional teams to create various types of content such as case studies, whitepapers, landing pages, offers, and more.
  
• Conducting research and ideating to produce engaging content assets such as blog posts, e-books, infographics, emails, newsletters, social media posts, and sales collateral.
  
• Repurposing existing content and creating new ideas for content marketing and lead generation.
  
• Writing video scripts to support the content strategy.
  
• Implementing SEO best practices to improve content visibility and organic traffic.
  
• Ensuring that all content is optimized to drive traffic, engagement, and leads.
  
• Providing assistance to team members on other written materials as needed.
  
• Managing freelance writers when required.
  
• Taking ownership of content delivery to support product or marketing projects, including email campaigns and sales collateral.
  
Contribute to employer branding activities

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Requirements

• 7-9 years of experience in content writing or marketing communication, preferably in the B2B sector.
  
• Demonstrated ability to learn quickly, adapt to changing circumstances, and manage multiple priorities.
  
• Strong understanding of which platform is best suited for different types of content.
  
• Proficiency in conducting secondary research.
  
• Good time management and interpersonal skills.
  
• Data-driven approach with a good understanding of Google Analytics, social media analytics, and other relevant tools.
  
• Experience in online community building.
  
If you meet these requirements and are passionate about creating exceptional content that resonates with the target audience, we would love to hear from you!

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Benefits

• Cashless medical insurance for employees, spouses, and children
  
• Accidental insurance coverage
  
• Life insurance coverage
  
• Five-day work week
  
• Company-paid lunch.
  
• Company-paid transportation
  
• Access to online learning platforms such as Udemy and Linked In Learning
  
• Retirement benefits including Provident Fund (PF) and Gratuity
  
• Sodexo benefits for income tax savings
  
• Paternity & Maternity Leave Benefit
  
• National Pension Saving