India Job Openings
Aditya Birla Group
Manager CRM & Engagement
September 6, 2024
Job Description: Manager – CRM and customer engagement
Location: Mumbai , HO (Worli)
Department: Customer Experience
About Us:
Birla Opus is a leading innovator in the paint industry, renowned for our commitment to excellence and customer satisfaction. Our mission is to provide top-quality products and unparalleled service to our clients. We are looking for a dedicated and experienced CRM Manager to join our team and contribute to our success by managing customer interactions and ensuring seamless journey.
Position Overview:
The CRM Manager is a pivotal role within our organization, responsible for managing customer interactions and lifecycle at various stages and connecting dots across platforms for different persona’s. This role demands a blend of technical expertise, sales acumen, and superior customer service skills. The ideal candidate will have a deep understanding of CRM systems, integration of communications channels like whatsapp/SMS/emails. Should be able to understanding business requirements (BRD) , converting requirements into solutions, and a proven track record in project management and customer relationship management/vendor management.
Key Responsibilities:
- Develop and implement CRM strategies that improve customer retention and drive loyalty.
- Collaborate with marketing, sales, and customer service & digital teams to ensure CRM strategies align with business goals.
- Manage the CRM system and ensure data integrity and accuracy.
- Create and execute marketing campaigns to nurture leads and engage customers.
- Measure and report on the effectiveness of CRM activities and campaigns.
- Stay current with industry trends and best practices in CRM.
- Train team members on CRM usage and best practices.
- Utilize data analytics to segment customers, identify trends, and optimize customer communications
- Collaborate with IT and operations teams to ensure seamless integration of technology solutions and optimize their performance.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or related field (master’s degree preferred)
- 8-10 Yrs Proven experience as a CRM Manager or similar role in a B2B or B2C environment. (Coding/Techie – Added Advantage)
- Strong understanding of CRM principles and practices.
- Proficiency in CRM software (Salesforce, Hub Spot, etc.) and marketing automation tools.
- Excellent analytical skills with the ability to interpret complex data sets.
- Strategic thinker with a passion for customer satisfaction and retention.
- Strong communication and interpersonal skills.
- Ability to manage multiple projects and priorities simultaneously.
Qualifications:
Minimum Experience Level:
6-13 Years
Report to:
Deputy General Manager
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