Indonesia Job Openings
indosat
Sr Officer-Government & Education Segment Marketing
Jakarta
September 20, 2024
- Partner with Sales to create and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound customer insights.
- Define and run targeted outbound campaigns for the focus segments/accounts.
- Define and maintain segment profiles across the business along with persona-specific needs and considerations per segment.
- Scale up the ABM approach in partnership sales and the channels team.
- Manage the design and execution of multi-channel integrated campaigns.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events
- Assist with the design and execution of programs and other lead capture channels.
- Assist sales with the development of sales aids, sales scripts, etc, as requested.
- Identify resources and process required to scale all campaign efforts, providing recommendations to management
- 5-10 years’ B2B experience, including 2+ years in a B2B marketing, brand, product marketing, market research.
- Graduated from Marketing Management, Statistics, Business Management, Economics
- Experience managing and/or leading marketing campaigns.
- Solid understanding of sales cycles and tool development.
- Solid background in direct marketing and lead generation
- Empathy and ability to connect with customers on different levels
- Creativity and problem solving
- Research and analytical skills, especially on market data
- Marketing skills (including copywriting)
- Strategic planning & business skills
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