TXT Group is an international, IT end-to-end provider of consultancy, software solutions and services, supporting the digital transformation of customers’ products and core processes. With a proprietary software portfolio and deep expertise in vertical domains, TXT Group operates across different markets, with a growing footprint in Aerospace, Aviation, Defense, Industrial, Government and Fintech. The holding company, TXT e-Solutions, has been listed on the Italian Stock Exchange - STAR segment (TXT.MI) - since July 2000. TXT Group headquartered in Milan and has subsidiaries in Italy, Germany, the United Kingdom, France, Switzerland and the United States of America.

Digital Marketing Strategist (product-focus):
TXT GROUP is looking for a resource to be included in the Digital Marketing Strategic internship.

The candidate is interested in launching and promoting digital products and will acquire skills in developing and executing data-driven marketing strategies that will improve product visibility, customer engagement and sales.

Main responsibilities:
Develop and implement comprehensive digital marketing strategies to support product launch and lifecycle management;
Collaborate with product teams to understand key features and market differentiators;
Analysis and insights to refine marketing strategies and optimise campaign performance;
Monitor industry trends and competitors to stay ahead in the market;
Assist in the preparation of multi-channel marketing materials, presentations and promotional content;
Collaboration with foreign companies.

Skills required:
Experience or keen interest in digital marketing with a focus on product marketing;
Ability to create targeted campaigns across multiple channels including social media, email, paid advertising and SEO;
Strong analytical skills with a data-driven decision-making approach;
Knowledge of marketing tools such as Google Analytics, SEM platforms, CRM (Hub Spot) and social media management tools;
Knowledge of the English language (at least C1 level).

Nice to have: Good knowledge of German language.

Education: Degree in Economics or Marketing & Communication

Curiosity and a strong interest in the marketing sector complete the profile. Excellent communication and teamwork skills are required.

Why choose TXT Group:
Teamworking: we often have team building activities between the various departments and companies in the group. You are part of a large team, working in synergy and in an informal context open to collaboration and mutual support;
International context: the group is young, dianamic and international. Our corporate language is English. We are a global company with offices all over the world.