The Position

• Develops specific marketing plans for products or species
• Interprets and translates scientific clinical data into commercial implications.
• Conducts and manages primary and secondary market research projects, including labeling and advertising.
• Analyses data and makes strategic recommendations. Provides marketing insight and direction to optimize new product launches.
• Recommends pricing strategies, and monitors budget and expenditures. Ensures product placement and development corresponds to market needs.
• Represents marketing group on cross–functional team interfacing with product development, production and manufacturing to develop new products or enhance existing products or product lines.

Duties & Responsibilities:

EXECUTION:

• Leading the development of marketing tactical plans, implementation and influencing third-parties
• Monitoring and directly supervising all marketing programs of assigned brand according to budget
• Developing briefs for communication and media agencies
• Coordinate with Technical team, and distributors to support them in product knowledge and marketing supports
• Plans and organizes the day-to-day implementation of marketing plans, including development and placement of advertising and public relations materials, preparation of sales support materials, education materials for distributor representatives, dissemination of relevant market and technical information to sales representatives, organization of display materials for trade shows and conferences

DRIVING BUSINESS RESULTS:

• Tracks market share trends against plan and amends tactics to defend the market leadership
• Spends a significant amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in technical support
• Monitors expenditures regularly and implements spending contingency plans as required
• Prepares and input accurate monthly forecasts of the product
Supporting the Companion Animal BUSe Head with Annual Discussion Presentation covering marketing; strategy, plan, budget, and forecast

PROCESS / CROSS-FUNCTIONAL COLLABORATION:

• In participation with Supply Chain Management, establishes required safety stocks and customer service levels for product supply
• Works with the distributor to define individual customer support and pricing optimal to achievement of sales objectives
• Works with the distributor in the development of goals and action plans for individual key accounts and key opinion leaders
• Work with the Companion Animal BUSe Head for the roll-out and implementation of plans by the Distributor
• Develop and regularly update customer database to be able to provide timely and valuable analysis related to customer segmentation, field force deployment, direct promotion spending and others

PEOPLE:

• Supports knowledge and skill sharing within the Animal Health division
• Builds relationships with respective functions within the MSI and ROPU
• Ensure development of skills and abilities through ongoing feedback, coaching and training/development opportunities
• Work closely with Animal Health OPU management team to build and improve overall strategic organization capability and enable a transparent, consistent and performance driven culture

LEADERSHIP / SUPERVISOR: (if there are direct reports)

• Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
• Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
• Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
• Ensure that proper coaching is provided during the MAG discussions (midyear, year end, or whenever the need arises).
• Ensure the adequate staffing of the team and the development and movement of talents are properly implemented

Requirements

• Degree in Business Administration/Marketing or related area; Veterinary and/or AH Professional training will be an advantage
• At least 5 years experience in the pharmaceutical sector, with at least 3 of those years in a Marketing position (Prior experience in the Animal Health industry will be an advantage)
• High integrity and ethical standards
• Flexibility (open to change, adapts to the situation)
• Analytical ability (outlining, specifying, rational)
• Team orientation
• Interaction (open, good listening skills, strong communicator)
• Persistence and consistence, able to work under time pressure.
• Communication ability to influence / convince others
• Independence (self supporting, takes initiative, autonomous)
Innovative and Creative

Note to Recruitment Agencies:

Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that our company does not have existing contracts with. Boehringer Ingelheim will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to our employees or offices without our prior permission.