Assisstant Marketing and Communication Manager

Resource Intermediaries Limited

Unspecified

New

2 days ago

Department: Marketing
Reports To: Head of Marketing - Consumer Durables


Our client is a premier provider of cutting-edge electronic products, dedicated to serving consumers in Ghana with innovative solutions that enhance everyday life. With a commitment to excellence and a passion for technology, our clinet is the leading brand in the Nigerian electronic market. They continue to expand their presence, and are seeking a talented and driven Marketing Communication Manager to join their team.


The Marketing & Communication Manager will be responsible for developing and executing strategic brand initiatives to drive awareness, engagement, and loyalty among consumers in Nigeria. This individual will play a key role in shaping the brand identity, positioning, and messaging to effectively communicate our value proposition to the target audience.


Job Responsibility

• Develop and implement comprehensive marketing communications strategies aligned with business objectives and local market dynamics.
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
• Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
• Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
• Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
• Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
• Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
• Manage the marketing communications budget, ensuring efficient allocation of resources to achieve business objectives and maximize ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
• Provide regular reporting and insights to senior management on marketing communications performance, highlighting successes, challenges, and opportunities for improvement.

Qualification & Experience:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field; MBA preferred.
• Minimum of 5 years of experience in marketing communications, preferably within the consumer electronics industry or related sector.
• Proven track record of developing and executing successful marketing communications campaigns and initiatives.
• Strong understanding of the Nigerian market landscape, consumer behavior, and media landscape.
• Excellent communication, negotiation, and relationship-building skills.
• Creative thinker with a strategic mindset and a passion for storytelling.
• Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Fluency in English; knowledge of local languages is a plus.

Renumeration & Perks

• Salary: 500k – 600k Gross Per Month.
• Leave Allowance, Pension, Productivity Bonus, Health Insurance and Performance Based Increment.

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