Senior Product Marketing Manager

Enomy

Unspecified

New

2 days ago

About Enomy:
Enomy is a dynamic product discovery marketplace that connects vendors with consumers through innovative solutions tailored to local markets. We empower vendors with tools to reach their target audience through social commerce, and we aim to revolutionize the way people discover and purchase products online, particularly in markets like Nigeria where traditional e Commerce has unique challenges.


Role Overview:
We are looking for a passionate and results-driven Product Marketing Manager to join our team. In this role, you will play a critical part in defining and driving the go-to-market strategy for Enomy’s products. You will collaborate with cross-functional teams including product development, sales, and customer success to create and execute marketing strategies that enhance product awareness, adoption, and customer engagement.


Key Responsibilities:

• Develop Go-to-Market Strategies: Lead the creation and execution of go-to-market plans for new product features and launches, ensuring alignment with Enomy’s business goals and target audience needs.
• Product Positioning & Messaging: Craft compelling product positioning, messaging, and value propositions that resonate with our target customers and differentiate Enomy’s offerings in the marketplace.
• Content Creation: Collaborate with content creators and designers to develop high-impact marketing materials, including sales enablement tools, product guides, website copy, blogs, and case studies.
• Sales Enablement: Partner with the sales team to provide training, sales decks, and other resources that help them effectively communicate the value of our products to potential customers.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital advertising, email marketing, social media, and events to drive product awareness and adoption.
• Performance Tracking & Optimization: Monitor and analyze the performance of product marketing initiatives, using data and feedback to continually refine and improve marketing strategies.
• Customer Feedback: Gather and analyze customer feedback to inform product improvements and future marketing strategies. Act as the voice of the customer within the team.
• Collaboration: Work closely with product management, engineering, and customer success teams to ensure product features and benefits are effectively communicated and aligned with market needs.

Why Join Enomy?

• Opportunity to be part of an innovative startup that is transforming product discovery and e Commerce in emerging markets.
• A collaborative and inclusive work environment with opportunities for personal and professional growth.
• Competitive compensation and flexible work arrangements.

How to Apply:
If you are excited about this role and want to contribute to Enomy’s success as well as your success, we’d love to hear from you! Please submit your application and follow up via email to people@enomy.com explaining why you’re a great fit for the Product Marketing Manager role at Enomy.


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