Marketing Communication Lead

Functional area: Marketing

Country: Pakistan

City: Lahore/Punjab

Company name: Atlas Copco Pakistan (Pvt) Ltd.

Date of posting: Aug 23, 2024

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.

The Role
As a Marketing Communication Lead at Atlas Copco Pakistan (Pvt.) Ltd., you will be a key role in the organization and in future success and digital presence in the market, we are looking for you as a Marketing star and have an understanding and knowledge of both the digital media landscape, business, and process development.

What we expect from you?
Job Description

• Together with Business Line Managers and Divisional Communications Team, develop and implement digital strategies and processes for lead generation, data collection (including CRM), customer retention and lifetime value in line with an Inbound Marketing approach.
• Manage the operational work such as working with content and sales activities such as website, social media, newsletters, email, mobile marketing, and marketing automation.
• Responsible for internal, external communications and employer branding activities in liaison with HR.
• Responsible for purchased traffic-driving activities and channel selection and, in conjunction with Divisional Communications and Marketing Teams, work with external suppliers and partners.
• Responsible for measuring, following up and analyzing efforts and activities, web presence and e-commerce in Pakistan, including SEM, SEA and SEO.
• Support and develop diverse marketing communication activities in line with business strategy and plan.
• Challenge existing activities, channels, and solutions in favor of new approaches and trends in the communications industry and digital landscape.
• Brand management activities in liaison with Business Line Managers and supporting for channel management activities.
• Develop market intelligence including a keen focus on competitor activities and new developments in market.
• Identify gaps and opportunities in market mapping.
• Plan and Organize Customer days, Product launches, Marketing Campaigns, materials and merchandize.
• Promote Atlas Copco brand awareness and values to external stakeholders including but not limited to students, Government entities and Public at large.
• Manage customer engagement tool, i.e. Net promoter score (NPS) and make sure to achieve monthly targets.

To succeed, you'll need:

• You have at least 03 - 05 years of relevant experience in communication, content creation, and brand development.
• Excellent verbal and written communication skills in English
• Customer engagement.
• Experience working within the industrial sector with technology-driven products.
• Strong working knowledge of SEO and pay-per-click advertising.
• Proven track record of developing and implementing successful communication plans and campaigns.
• Experience in working with various communication channels and formats, such as print, digital, audio, and video.

Technical software knowledge requirements.

• Proficient in using Adobe Experience Manager, Canva, social media platforms for creating and distributing communication content.
• Familiar with tools such as Google Analytics, Hotjar, SEMRush, Hub Spot, Power Bi and Microsoft Forms for executing, measuring, and evaluating communication plan and performance.
• Able to learn and adapt to new software and tools as required by the communication needs and objectives.

In return, we offer

• We believe and foster a learning culture where global mobility is an important enabler for growth.
• Our learning culture supports you on your journey: benefit from our individual learning opportunities (Linked In Learning e.g.), our feedback culture, the internal job portal, global project assignments, or on-site training from our academy.
• You will experience an onboarding program.
• We support you and your well-being with different programs supported by our Wellness Committee and Social Committee
• We offer health insurance, paid leave, and retirement benefits.

What you can expect from us
At Atlas Copco, we have a friendly, family-like atmosphere and a culture known for respectful interaction, ethical behaviour, and integrity. We offer plenty of opportunities to grow and develop, as well as the potential to see your ideas realized and make an impact. You will have plenty of occasions for international interaction and, as part of the Atlas Copco Group, you also have access to global job opportunities.

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.