Terms of Reference
1. About Water Aid
Clean water, decent toilets, and hygiene are three essentials that help people lead dignified and healthy lives. They should be normal for everyone, but for millions of people, they are not. Water Aid Pakistan is determined to make clean water, decent toilets, and good hygiene a normal part of everyday life for everyone, everywhere within a generation. For more information, please visit www.wateraid.org/pk
2. Context and Background
Water Aid, in its mission to address the current and future water, sanitation, and hygiene (WASH) needs, we have adopted a comprehensive approach that encompasses public health and climate adaptation strategies. We implement a range of interventions including hygiene behaviour change, menstrual hygiene management, rural and urban sanitation, safe water systems, and WASH in institutions such as healthcare facilities and schools.
3. Purpose of this consultancy
Water Aid Pakistan intends to hire the consultancy services of an individual photographer for high-end photography of the Water Aid’s impact in the communities with a particular focus on the aspects highlighting the stories of change.
4. Key Objectives

• Capture Visual Impact: To create compelling, high-quality images that effectively showcase the transformative impact of Water Aid's projects and initiatives across different communities.
• Enhance Brand Visibility: To produce visually captivating photographs that align with Water Aid’s brand guidelines and enhance its visibility in key materials such as coffee table books, calendars, annual reports, and diaries.
• Document Success Stories: To visually document stories of change, highlighting the personal and community-wide benefits of Water Aid’s work, particularly in relation to water, sanitation, and hygiene (WASH).
• Support Advocacy and Fundraising: To deliver a set of powerful images that can be used in advocacy campaigns and fundraising efforts, encouraging greater support and engagement from donors, partners, and stakeholders.
• Showcase Cultural and Environmental Contexts: To represent the diverse cultural, environmental, and geographical contexts in which Water Aid operates, ensuring authenticity and resonance with target audiences.
• Provide a Visual Archive: To develop a comprehensive visual archive that Water Aid can draw from for future use in promotional materials, media engagement, and digital platforms.
• Highlight Key Milestones: To visually capture Water Aid’s key achievements and milestones over the years, reflecting the organisation's progress in improving access to clean water, sanitation, and hygiene services.
• Ensure Ethical Representation: To adhere to ethical photography practices, ensuring that all subjects are portrayed with dignity and respect, and that informed consent is obtained where required.
• Deliver Versatile Imagery: To provide a range of images that can be adapted for multiple formats, from large-scale prints for events to digital assets for social media and websites.

5. Deliverables

6. Key Features of Deliverables:
7. Timeline:
The deadline for submission is as follow:

• Raw Unedited photos with consent forms: October 31, 2024
• Final Edited Photos: November 10, 2024

8. Supervision
The consultant will be reporting to the Communications Coordinator from Water Aid Pakistan.
9. Application/ Proposal
The proposal should contain the following:

• An expression of interest (Max two pages) explaining your interest, experience and capacity for the consultancy against each of the selection criteria. Please do explain how your skills match the tasks detailed in the job description.
• Individuals profile/ portfolio containing similar assignment materials submitted in soft form.
• Sample of printed photograph/article/case study for checking the final output.
• Financial proposal (In separate envelops), quoted as key budget heads/ level of efforts with budget narrative.

10. Desired qualifications, specialized knowledge, or experience
a) Qualifications and Experience:

• At least five years of proven experience in professional photography with proven editing skills via software.
• Experience of at least 3 years in covering water, sanitation, and hygiene-related social, environmental, and development subjects such climate change, education and women related issues.
• Experience of at least 5 years working with the developmental and humanitarian INGOs.

b) The consultant must share the contact details of the two most recent clients for cross reference
c) Language Proficiency
Fluency in English and Urdu (Punjabi, Pashto and Sindhi will be advantage)
d) Checklist
Attach the checklist of the required content and criteria on the front page of proposal.
e) Evaluation criteria
Technical offers will be evaluated according to the “Evaluation Criteria” below and the technical qualification threshold point is “70”.
11. Schedule of Payments
a) 1st tranche 20% of the total value of the contract at the submission of field plan approved by Water Aid
b) 2nd tranche 80% of the total value of the assignment at the submission of all the deliverables as approved by Water Aid.
References:
References will be shared in the inception meeting the qualified vendors.

Apply By:

Application Process and Closing date
Please send your technical & financial proposal outlining your approach & sample work for high impact photography by 26 September 2024 COB to wapprocurement@wateraid.org . Please write the subject “WAP/01559/19-09-24/Reflections Change High Impact Photography” in your proposal
Enquiries may be directed to wapprocurement@wateraid.org