• Lead and create D2C online strategy: develop and own the overall strategy for the D2C online business, ensuring it aligns with broader business goals and market trends.
• Oversee daily operations: manage the day-to-day activities of direct e-commerce sites, including digital campaign launches, CMS updates, and product publishing, ensuring timely content delivery.
• Coordinate partners: lead regular meetings with partners from IT, agencies, operations, and client care, making necessary decisions and maintaining business goals.
• Manage financials and forecasting: oversee the forecasting for seasonal packaging and online sampling activations, collaborate with the finance team to manage costs, and ensure alignment with the p&l.
• Content and campaign planning: develop and execute content strategies and campaign plans in coordination with the media team.
• Implement optimization initiatives: critically assess project developments and proactively implement improvements in processes, setups, budgeting, and stakeholder management.

• Drive best-in-class client experience (UX), working closely with different teams to resolve onsite issues and client queries, ensuring the highest level of service is always maintained.
• Lead reporting and analytics across LATAM direct e-commerce, providing insights on traffic channels, product performance, and purchasing behavior to inform strategy and new initiatives.
• Develop local product merchandising strategies based on local marketing calendars, ensuring alignment with regional and global guidelines.

• Monitor the Paid Search E-commerce strategy in partnership with the Media team and manage SEO projects in collaboration with the regional office, reporting on insights and performance.
• Partner with CRM to develop strategies that drive engagement, retention and data acquisition.
• Regularly explore and implement opportunities to increase website traffic, monitoring performance and identifying new initiatives.

• Lead the deployment of new stores and new features, working with IT, partners and the regional team, while exploring new opportunities based on insights and competitor research.
• Oversee relationships with agencies and strategic partners throughout the business chain, ensuring smooth execution of projects and new feature deployments.

• Plan and update web content regularly according to global guidelines, including local adaptations, in coordination with the regional team and local marketing.
• Coordinate weekly with all teams for product launches, campaigns, and relevant content for the website, ensuring smooth implementation of new features and compliance with legal and brand guidelines.
• Owner of Google Analytics to monitor and analyze websites performance, including user behavior and content effectiveness, to inform content strategy and optimize user engagement.

• Working in a dynamic environment, being the guardian of the brand’s equity in the digital and physical spectrum.
• The opportunity to develop and implement innovative digital strategies and solutions
• Evolving, and staying up-to-date with the latest trends, technologies, and best practices
• Constantly exploring new platforms, tools, and strategies to enhance your functions.
• Finding innovative ways to tell stories, engage audiences, and create compelling content across various digital platforms.

• 5+ years of proven experience with similar responsibilities (In Luxury retail and/or brand experience preferred)
• Must be fluent both in English and Spanish
• Bachelor’s Degree in Business Administration, Marketing, Industrial Engineering, Communications, or any related field. Master level appreciated.
• Thorough understanding of retail fundamentals – operations/fulfillment, customer service, sales, merchandising, etc.
• You bring experience handling e-Commerce business roles (luxury and / or Beauty preferred) including; e-Commerce trade and reporting, platforms and e-Commerce IT operations.
• Excellent verbal and written communication with great presentation skills
• Demonstrable skills in Analysis Tools (ex. Google Analytics), Power Bi and project management.
• Strategic thinking
• Must be someone organized, resourceful, analytic, with numerical ability, and problem-solving oriented, with a clear communication, planning and decision-making skills.

• You will gain experience managing significant projects in the region, where you will need to show strategic planning skills, market analysis, and trend forecasting, also enhance your ability to think critically and strategically.
• The opportunity to unleash your creativity, conceptualizing and executing campaigns that captivate and inspire audiences across various digital platforms.
• Your efforts may contribute to increased brand visibility, revenue growth, and market share, positioning you as a valuable asset and leader within the company.

• Collaborating with team members on various projects, managing timelines, prioritizing tasks, and ensuring projects are completed on time and within budget.
• Developing comprehensive digital strategies that align with broader business objectives.
• How to oversee the day-to-day operations of an e-commerce platform, including managing digital campaign launches, CMS updates, and product publishing.
• Develop skills in analyzing e-commerce data to track performance, identify trends, and make data-driven decisions to optimize the e-commerce strategy