Marketing Manager Obesity

Category: Commercial Marketing

Location:Bucharest, Romania, RO

• Develop and implement strategic and tactical plans, including market segmentation, competitor analysis, and scenario planning.
• Leverage customer insights from both patients and healthcare professionals to inform tactical plans.
• Ensure the execution of marketing plans, coordinating with senior management on challenges, risks, and outcomes.
• Communicate brand strategy and key messages to align organizational understanding with patient journey leverage points.
• Build relationships with key opinion leaders (KOLs) and develop healthcare partnerships to drive business growth.

• Graduate in Business, Marketing, Life Sciences or a related field.
• Minimum 3 years of marketing experience in the pharmaceutical, healthcare, or consumer goods industries, with a proven track record in customer-facing roles, and successful development and execution of market access launches.
• Proficient in evaluating return on investment for marketing tactics, assessing new sales channels across private, public, online, and offline sectors, and possessing strong market research understanding.
• Excellent verbal, written, and interpersonal communication skills, with experience in report writing, presentation creation, and tailoring content to specific audiences.
• Team management experience and knowledge of the obesity market is a plus.