Singapore Job Openings

CapitaLand

Assistant Vice President, Marketing

Singapore

FULL TIME

September 5, 2024

About Us
Headquartered and listed in Singapore, Capita Land Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 30 June 2024, CLI had S$134 billion of assets under management, as well as S$100 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage and data centres.
Job Description
Key Responsibilities
  • Strategic Leadership:
    • Lead the Workspace Marketing team in developing and executing comprehensive marketing strategies for the real estate sector, with a focus on different workspace clusters (BSP, Light, High-spec, Logistics, Commercial)
    • Drive the achievement of the Total New Take-Up (NTU) target, contributing significantly to the company's revenue and growth objectives
    • Lead and drive the Digital Marketing Strategies for Singapore and Regional portfolio including expansion of online/offline platforms (including new projects and mixed use commercial centre digital campaign) to generate awareness and increase conversions among potential decision-makers
    • Oversee the creation and implementation of cluster marketing workplans, ensuring a minimum of 5 initiatives per cluster are successfully executed.
    • Identify and implement marketing opportunities such as trade exhibitions, seminars, events and industry association channels
    • Drive the team’s management of Capita Land Workspace Partner Rewards program, which includes publicity, tracking of agent payouts, program enhancements and maintenance of the agent portal
    • Work closely with cross-functional teams, including Leasing to align marketing efforts with overall business strategies
  • Performance Management:
    • Monitor and report on the performance of marketing initiatives, ensuring alignment with business goals and KPIs
    • Collaborate with senior leadership to set realistic targets and assess the effectiveness of marketing strategies
  • Team Leadership and Development
    • Manage, mentor, and develop a high-performing Workspace Marketing team.
    • Foster a collaborative and innovative work environment that encourages creativity and excellence
    • Identify skill gaps and provide training or development opportunities to enhance team capabilities
  • Systems, Processes and Administrative Functions
    • Plan and administer the marketing budget, collaborating closely with cross-functional stakeholders for necessary approvals
    • Oversee department processes, streamlining and digitalizing marketing/reporting processes to enhance efficiency, including leading Group efforts such as Global Database Project and actively participating in Corporate-Wide Digital Strategy
    • Lead team to effectively utilize the CRM system to support Marketing’s reporting needs
  • Market Analysis and Insights:
    • Maintain strong relationships with external partners, vendors, and agencies to ensure high-quality marketing deliverables.
    • Conduct market research and analysis to identify trends, opportunities, and threats within the workspace sector.
    • Utilize data-driven insights to inform marketing strategies and ensure competitiveness in the market
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field. A Master’s degree is preferred.
  • A minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the real estate sector.
  • Proven track record of achieving marketing targets and driving successful marketing initiatives.
  • Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Analytical mindset with the ability to leverage data and insights to inform decision-making.
Benefits

  • Flexible benefits with comprehensive medical coverage for self and family
  • Training and development opportunities
  • Subsidised rates at Ascott serviced residences-
  • Strong advocate of staff volunteerism
  • Wellness programmes
Closing Statement:
At Capita Land, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.
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