At Sov Tech, we believe the future of software lies in the talent, innovation, and creativity found on the African continent. Headquartered in South Africa, our team of highly-skilled engineers, designers, and strategists spans the continent, tapping into Africa's diversity to fuel a collaborative culture of disruptive thinking and technical excellence. For over a decade, we have been pioneering world-class software development for a global audience, with a mission to become Earth's leading software company from the world’s fastest-growing continent. We design and develop solutions that empower our clients to digitally transform and thrive globally. We are the leading custom software development company from Africa that, like any great tech company, was founded in a garage.

Sov Tech has now grown to more than 350 of the best software engineering experts, building world-class platforms for growing businesses across four cities on three continents. We are always actively searching for the continent's most talented and driven techies to join our growing team—those who benchmark themselves against the best on the planet and wake up hungry to master their craft and continue their advancement.

Position details:

In this role, the Paid Advertising Campaign Manager will be responsible for developing and executing the overall paid campaign strategy. You will dive deep into data and analytics to optimize paid ad campaigns at every stage of the lead generation funnel. We are looking for someone with proven experience in managing paid ad campaigns, particularly with expertise in Google Ad management.

What will you be doing?

• Campaign Management:
  • Plan, execute, and manage paid advertising campaigns across various platforms.
    
  • Develop and maintain comprehensive campaign strategies that align with overall company growth goals and objectives.
    
  • Monitor and analyse campaign performance data to ensure the achievement of key performance indicators (KPIs) such as cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
    
• Optimisation and Performance Improvement:
  • Continuously test and optimize ad copy, creative, targeting, and bidding strategies to improve campaign performance and efficiency.
    
  • Identify and implement new opportunities for scaling campaigns while maintaining a positive ROI.
    
  • Conduct A/B testing to evaluate the effectiveness of different strategies and improve conversion rates across the funnel.
    
• Lead Quality and Funnel Focus:
  • Focus on generating high-quality MQLs, CQLs, and SQLs that align with the sales team's requirements.
    
  • Work closely with the sales and marketing teams to ensure seamless lead handoff and effective lead nurturing.
    
  • Analyse the full funnel to identify bottlenecks and opportunities for improvement in lead quality and conversion rates.
    
• Reporting and Analysis:
  • Create detailed reports on campaign performance, highlighting insights, trends, and actionable recommendations.
    
  • Present findings to stakeholders and provide strategic recommendations for future campaigns based on data analysis.
    
  • Use analytics tools such as Google Analytics and Hub Spot, to track campaign performance and measure ROI.
    
• Collaboration and Communication:
  • Collaborate with the content, design, and sales teams to create compelling ad creatives and landing pages that resonate with target audiences.
    
  • Stay up-to-date with industry trends, best practices, and platform updates to ensure the company remains competitive in the paid advertising space.
    

Skills & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
  
• 3+ years of experience managing paid advertising campaigns, preferably in a B2B or Saa S environment.
  
• Proven track record of driving successful paid media campaigns across multiple platforms.
  
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  
• Proficiency in Google Ads
  
• Experience with A/B testing and optimization techniques.
  
• Excellent communication and collaboration skills.
  
• Ability to manage multiple projects simultaneously and meet tight deadlines.
  
• Strong understanding of the full marketing funnel and lead generation strategies.
  

Work Environment:
At Sov Tech, we foster a self-directed and inspiring work environment where our team members have the freedom to innovate and create. We believe in empowering our teams to take ownership of their projects and drive them to success. Collaboration and knowledge-sharing are at the core of our team's values, and we encourage continuous learning and growth. Join us to be part of a team that thrives on pushing the boundaries.


Our Interview Process:

• Introductory call with one of our Talent Partners
  
• 1st Interview and Assessment
  
• Final Interview
  

Why Join us:
Join Sov Tech and become part of a forward-thinking team that values innovation, collaboration, and personal growth. Here's why you should consider joining us:


Exciting Projects: Work on diverse and challenging projects for leading clients across various industries, pushing the boundaries of web development.
Collaborative Environment: Be part of a team that encourages collaboration, knowledge-sharing, and continuous learning, fostering personal and professional growth.
Impactful Work: Your contributions will directly impact the success of our projects and clients, allowing you to make a tangible difference.
Professional Development: We provide opportunities for training and workshops to enhance your skills and keep you at the forefront of industry trends.
Competitive Compensation & medical aid contribution: We offer a competitive salary package with additional benefits.
Hybrid & flexibility: We’re a hybrid company, and as such we need to have a set of how that works (as it can be very grey!). Fluid aims to encourage flexibility in where and how we work. In true Sov Tech words, ‘We don’t value how or where something is done, only that it is’ #RESULTS


If you are passionate about Software development, enjoy working with cutting-edge technologies, and want to be part of an inspiring team, Sov Tech is the place for you. Join us as we shape the future of software innovation.


Learn more about Sov Tech:

• Have a look through our Careers page & our values The Sov Tech Spex
  
• Check out our latest Blog posts.
  
• Dive into our Instagram page.