South Korea Job Openings

Tencent

Brand Manager - NIKKE (South Korea, Anime Games)

FULL TIME

August 18, 2024

Responsibilities:

【About Level Infinite】
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

1、Responsible for marketing in South Korea for NIKKE, including but not limited to offline activi‐ ties, online campaigns, artist collaborations, social media marketing, public relations, event plan‐ ning, and business development collaborations; 2、Familiar with local player insights, maintaining and expanding local channel and media resources, influencer resources, etc.; formulating influ‐ encer marketing strategies to precisely target users, and being responsible for data outcomes; 3、Managing marketing activities and events on new media, social media, and other online chan‐ nels, as well as offline exhibitions and events, ensuring effective conversion.

【岗位职责】

1、负责NIKKE韩国地区营销工作，包括但不限于线下活动、线上话题活动、艺人合作、社会化媒体营销、PR、活动策划与BD合作等各模块的统筹安排; 2、熟悉当地玩家洞察，对当地渠道与媒体资源，网红资源等进行维护与拓展;通过制定网红营销策略精准定位目标用户，拥有数据意识，对数据结果负责; 3、负责新媒体、社交媒体等线上渠道的营销活动、营销事件，以及线下展会和线下活动，有效形成转化。

Requirements:

1、At least 2 years of experience in game marketing or the marketing industry, with a passion for marketing; experience in marketing in South Korea is preferred;
2、Keen market sensitivity, a love for creativity, the ability to quickly grasp game user preferences, and a deep understanding of game content ecosystems;

3、Strong communication and coordination skills, the ability to execute and implement plans, and adept at multi-threaded and cross-team communication and collaboration;
4、Proficient in Korean, able to communicate and write documents in Korean;
5、Bonus points for: A liking for anime games and being a deep anime game player.

【岗位要求】

1. 有2年及以上游戏营销或市场行业工作经验，对营销行业抱有热情，有韩国地区的市场营销工作经验优先;
2. 市场触觉敏锐，喜欢创意，能够快速抓住游戏用户偏好，对游戏内容生态有较深理解;
3. 具备良好的沟通协调能力和执行落地能力，善于多线程、跨团队的沟通协作;

4. 精通韩语，可以用韩文进行工作沟通和文案撰写; 5. 加分项:喜欢二次元游戏，深度二次元游戏玩家

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