Our Team:

Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age.


With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey.


To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that’s where you come in.

What you'll do:

We are seeking a Principal UX Designer to join our Site and Marketing Automation domain. In this role, you will lead and mentor a UX designer while directly contributing to design projects focused on marketing automation, personalized experiences, campaign management, automated content assembly and delivery, and the design of internal tools to manage critical business processes. You will work closely with product managers, developers, and other team members to define and refine product requirements. Your responsibilities include creating and refining business processes into user flows, wireframes, prototypes, and high-fidelity designs that enhance user satisfaction and align with business goals.


You will develop and implement UX strategies for marketing automation and personalization, ensuring alignment with the company’s objectives. Additionally, you will ensure high-quality UX deliverables that drive business success and improve user satisfaction. Staying current with industry trends, standard processes, and emerging technologies in UX design, especially related to marketing and personalization platforms, will be essential. You will also measure and analyze the effectiveness of UX designs, using data to drive continuous improvement.

• Conceptualize and explore transformational new product design solutions which evolve and differentiate the Vista experience for our customers.
• Shape ambiguous ideas into concrete user stories and innovative product experiences, applying a user-centered design process; be hands-on at every stage of the design process, as well as direct more junior designers who are working alongside you.
• Create wireframes, prototypes, user flows, and high-fidelity mockups that align with user needs and business goals.
• Collaborate with engineers and data scientists to experiment and evolve our marketing automation platform, exploring new possibilities with campaign management, personalization, and automated content assembly.
• Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, push creativity and innovation, and challenge established thinking.
• Contribute thought leadership and design execution towards a long-term Vista experience strategy and vision.
• Plan and complete user research learning agendas with data, consumer insights; apply research findings and insights as inspiration for and validation for new product concepts.
• Foster a strong, user-centered design practice with the mission of evangelizing UX + design, building a thriving design culture, and sharing your design expertise.
• Attract, inspire and develop talent across the larger Vista UX + design community.

Your Qualifications:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 10+ years experience designing innovative digital products, within large-scale product and service ecosystems with a focus on personalization
• 5+ years of experience working collaboratively with product, engineering, design, content and user research teams
• 5+ years directing and mentoring more junior designers, and guiding multi-disciplinary collaborators through a success user-centered process.
• Multiple case studies demonstrating user-centered, creative, highly conceptual, and innovative design solutions that had measurable positive impact for users and the business.
• Ability to drive and contribute to product Discovery and Delivery in an iterative and ongoing basis, and coach other team members through the process.
• Experience demonstrating quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to team members
• Ability to build strong cross functional relationships with design, creative, technical and business partners; experience managing executive stakeholders
• Presentation skills and the ability to articulate sophisticated concepts to cross functional audiences in person, remotely, real time, and/or asynchronously.
• Strong graphic design and communication design fundamentals including visual and typographic craft.

All applicants must submit a portfolio showcasing relevant work to be considered for this position. Applications submitted without a portfolio will not be reviewed. Additionally, please include any necessary passwords or access details to view your portfolio.

Nice to have:

• Relevant degree in field of Design or HCI
• Experience working with globally distributed teams, and/or in highly matrixed organizations
• Ability to plan, moderate, and implement a variety of goal-oriented workshops across partners, leading to exciting new ideas, new-found consensus, and critical alignment.
• Experience identifying and prioritizing features, as well as participating in complex roadmap planning.
• Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts.

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Vista Create, 99designs by Vista and Vista Print, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.