RETAIL MARKETING STAFF

WHO ARE WE?
For 90 years, Nissan has been dedicated to innovating to enrich people's lives.
We are an iconic Japanese brand, inspired by three thousand years of Japanese tradition, but resolutely focused on the future. We drive the transition to a zero-emission society by electrifying our range and offering innovative services.
We challenge convention to transform mobility, and offer our customers exciting and sustainable experiences.
Our Japanese culture drives us to exceed expectations, think differently and seek innovation in the everyday.
We are different, we are unique, and we seek unique talents who identify with our values.
Are you looking for a challenging, daring, innovative and human company to develop you?
If you are energetic, creative and passionate about the mobility of the future, join our team!

FUNCTIONS AND RESPONSABILITIES

1/ LOCAL BRAND AWARENESS

• Evaluate & Understand awareness boosters and threats of the brand at the daler area
• Check the learnings coming from customer feedbacks (VOC) and (Google Dealer Rating), Nissan Web, So Me to complete the picture of the dealer awareness context.
• What is the local SEM/Keywords strategy? (dealer and group) & analyze what is the consumption of keyword for this dealer
• Controle Google My Business dealer card and the quality of the information
• Coordinate with PR all the information / event that could be promoted by local PR.
• Be aware of all the events/partnerships organized by the dealer (how they are choosen, how they are organized - about message, Brand image, ...). Manage participation, metrics setting and results control

2/ CONTENT

• Follow up of the dealer publications (all the canals: Digital - So Me - CRM - showroom - event)
• Understand the strategy followed by the dealer and help him to define one according to the priority of the brand
• Manage the local communication w/ national to reach the same goal (both communication has to sum and not oppose them). Collaborate in collaborative campaigns (mancomunadas) and in TOP 15 focus.
• Check and manage request of network's assets to promote the brand, its services & local needs (all the assets should be shared on Nissan Marketing Platform)
• Manage the dealer marketing investment and the additional plans that may exist (pacing, schedule, audit, ...).
• Coordinate with PR all the content that might be amplify by local press group (and Nissan as well)
• Understand how the dealer explain the brand (technology, the car, the driving experience,...) to analyze and be sure it's aligned with the national communication

3/ LEAD GENERATION (Phygital = Physical + Digital)

• In colllaboration with CRM department, secure all the lead source to maximize lead generation at different term (short, medium and large term).
• Understand all the process of lead generation (local and brand), identify all the steps and how they're qualified locally.
• Define the maturity of the lead management process and how the dealer is managing it.
• Manage the dealer to use all the national agreements and terrotories (AEH, RCPB, Mountain ski resort, Football Agreements , ex: FCGirona ...)

4/ PRIORITY

• LEAD GENERATION and proposals deployment on Lead conversion in collaboration with CARE Department
• TOP15: focused on the 7 markets represents 80% of the volume

=> MADRID / BARCELONA / VALENCIA / SEVILLA / CANARIAS & BALEARES / BASQUE COUNTRY

REQUIREMENTS

Previous experience

Local media campaign (digital, OOH, ...)
Event Organization (project management)
Automotive (nice to have)

Specific Technical Sills

Digital & So Me
Excel & Powerpoint
Creative skills

Education

Bachelor and master degree in Marketing

• Spanish Native or Advance

• English Advance

At Nissan, we believe that the differences among us - differences in race, gender, age, mindset, religion, people with disabilities and much more - make us stronger and equip us to better serve our customers and communities. We are committed to creating positive change that ensures transparency and inclusivity throughout the career journey, in order to build teams that create a sense of belonging for all members.
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