Taiwan Job Openings

Coupang Internal

Director, Media Relations

September 11, 2024

We exist to wow our customers. We are building the future of commerce with the goal of having our customers say, "How did we ever live without Coupang?" Headquartered in Seattle with offices across the globe, we are one of the world's largest and fastest-growing e-commerce companies. We combine a startup culture with the resources of a global public company. This allows us to drive new initiatives and innovations, pursue growth, and launch services at rapid speed. Our team members are bold and ambitious people who dive deep in details to realize amazing results. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Joining Coupang means joining a company that plays a significant and growing role in how technology, investment and trade are shaping commerce globally.
We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar retail industry from the ground up. We are one of the fastest-growing commerce companies in the world with an unparalleled reputation for wowing our customers every single day.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Job Summary:
We are seeking a Director to join the Media Relations team in Taiwan. In this role the successful candidate will be involved in all aspects of the development and implementation of Coupang's media-based communication strategies. This person will be responsible for promoting and protecting the company's reputation by developing and executing media and public relations strategies and plans for brand building/innovation, corporate promotions, and corporate communications/affairs initiatives using various media outlets in collaboration with the broader communications team.
What you will do:
  • Based on our communication plans, you will lead in the development, implementation, and measurement of external and internal media.
  • Manage day-to-day media relations and media requests for brand and corporate issues.
  • Collaborate with the marketing team and other internal teams to determine appropriate media responses across various channels.
  • Develop written materials including Q&As, media standby statements on brand and corporate issues.
  • Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets where appropriate.
  • Help oversee program execution from kick off through to completion.
  • Provide guidance and direction to important PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant, and consistent with overall corporate messaging and positions.
  • Provide guidance to ensure coordination and communication of messages and news to both internal and external audiences.
  • Lead responsibility for daily news briefs process with assistance from the communications coordinator.
  • Serve as back-up to the Communications Director with crisis and issues management.
Essential Qualifications:
  • Bachelor's degree in communications, Journalism, Public Relations, or similar related field.
  • 15+ years' experience working in a Media Relations or in Public Relations role with direct relationships in the Taiwanese media industry.
  • A proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.
  • Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced environment and see a project through to completion.
  • People management and project management experience with team-oriented mindset.
  • Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.
  • Must possess excellent oral, written, and interpersonal communication skills with strong writing and editorial abilities.
  • Must possess detailed knowledge of Microsoft Word, Power Point, Excel, internet, wire services, media monitoring software, and other public relations tools.
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