Property Guru is Southeast Asia’s leading Prop Tech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. Property Guru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam.

Property Guru.com.sg was launched in Singapore in 2007 and since then, Property Guru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, Property Guru has grown into a high-growth Prop Tech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, Property Guru Finance ; home services platform, Sendhelper ; a host of proprietary enterprise solutions under Property Guru For Business including Data Sense , Value Net , Awards , events and publications across Asia.

For more information, please visit: Property Guru Group.com ; Property Guru Group on Linked In
As a Guru you will be accountable for:

• Assisting in the creation and management of a multi-channel, regional content strategy and content marketing plan to increase web traffic, customer/audience engagement, and lead generation.
  
• Supporting the management of the overall editorial calendar for TOFU and BOFU content to drive growth.
  
• Contributing to the development of customer-valued content that is both SEO-friendly and engaging.
  
• Experimenting with new ways to engage with our target audience with content at different stages of the funnel across various platforms and formats such as thought leadership, reports or whitepapers, infographics, case studies, video, and email to drive traffic and conversions.
  
• Implementing relevant actions to increase the user database and/or enrich value to our customers at each touchpoint of the user journey, using insights to analyze growth and achieve engagement metrics.
  
• Developing ad-hoc sales and marketing collateral and content assets to support the business as needed, ensuring brand standards and voice are upheld.
  

We're looking for someone who:

• Has experience in content strategy and content marketing, preferably in a B2B or enterprise software business environment, and is familiar with the goals of demand generation and product marketing.
  
• Demonstrates excellent writing and editing skills.
  
• Has experience in supporting content strategy and integrated content marketing initiatives.
  
• Possesses solid knowledge of SEO, keyword research, and Google Analytics, including the use of measurement tools to gather insights, track progress, and translate information into action.
  
• Shows a passion for creating compelling stories from data-driven insights.
  
• Has experience with cross-functional collaboration in a fast-paced environment with the ability to work at speed without compromising quality.
  

At PG, every Guru is guided by our comprehensive development map, which includes:

Core Values
Own It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate Success
Push Beyond Good; Create What's Next

Leadership Traits
Engaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations

Property Guru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.