Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description
The Wellness - Assistant Director of Sales is a key leadership role responsible for driving revenue growth and promoting the wellness offerings of Layan Life at Anantara Layan Phuket Resort. (Based in Phuket)
This individual will be instrumental in shaping and executing strategies that elevate the hotel’s wellness initiatives, ensuring they are seamlessly integrated into the overall guest experience. The Wellness Director of Sales will manage client relationships, develop innovative sales tactics, and build partnerships that align with the hotel’s brand values of luxury, relaxation, and holistic well-being.
Key Responsibilities
Sales Strategy & Revenue Growth

• Develop and implement a comprehensive sales strategy to maximize revenue for wellness-related services, including spa treatments, fitness programs, retreats, and holistic wellness experiences.
• Identify key target markets, including high-net-worth individuals, wellness influencers, corporate wellness programs, and destination retreats, to drive new business opportunities.
• Meet or exceed revenue targets by actively soliciting new business and managing existing client accounts within the wellness segment.

Client Relations & Partnerships

• Cultivate and maintain strong relationships with wellness-oriented travel agents, corporate clients, wellness tour operators, and industry professionals.
• Partner with international wellness brands, influencers, and holistic health professionals to enhance the hotel’s wellness programs and offerings.
• Represent the hotel at industry trade shows, wellness conferences, and networking events to increase market exposure and attract high-value clientele.

Marketing & Product Development

• Collaborate with the marketing team to create effective campaigns that promote wellness offerings, including targeted promotions, retreats, and seasonal packages.
• Work closely with spa, fitness, and culinary teams to continuously refine and enhance wellness services, ensuring they meet the evolving needs of discerning guests.
• Stay updated on the latest trends in wellness tourism, spa services, and holistic health to recommend new product offerings that elevate the guest experience.

Leadership & Team Development

• Lead and mentor the wellness sales team, providing guidance on client acquisition, relationship management, and sales techniques.
• Foster a positive team culture that prioritizes collaboration, professional development, and excellence in service.

Financial & Performance Reporting

• Prepare regular reports on sales performance, forecasting, and market trends to provide insight and actionable recommendations to the executive team.
• Monitor key metrics, including revenue, client satisfaction, and market share, to ensure the success of the wellness sales strategy.

Qualifications
Qualifications & Experience

• Proven track record in sales, preferably within the luxury hospitality or wellness industry.
• Strong understanding of wellness programs, including spa services, fitness, and holistic health trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build and maintain strategic partnerships.
• Leadership experience, with the ability to motivate and manage a team.
• Proficiency in revenue management and budgeting principles

Additional Information
Additional Considerations

• Industry-Specific Knowledge: Assistant Director of Sales - Wellness, a Sales leader need to have specialized knowledge of products, services, or markets.
• Travel Requirements: The role may involve frequent travel to sales call both domestic and international.
• Flexibility: The ability to adapt to changing market conditions and business needs is essential.