Trade Marketing Specialist, Domestic Building Service

Workplace: Hybrid Position

Job Location (Short): Kocaeli, Kocaeli, Turkey

Contract Type: Full-Time

Employment Type: Regular

What is the Job about

We’re looking for a motivated marketer to grow our brand presence and business impact through the trade channel for Grundfos Domestic segment. Responsible for trade marketing across Turkey & Central Asia, the ideal candidate will be a solid personality who creates and deploys effective retail marketing strategies to boosts product visibility and buyer interest. The role is best suited an experienced and enthusiastic person live up to our focus on securing high position in premium domestic water solutions category.

Key Accountabilities

• Develop and implement the Trade marketing plan in line with sales and marketing goals for Turkey and Central Asian markets effectively spending allocated budgets.
• Improve Grundfos brand presence across trade channel through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.
• Secure prime branding position and visibility of Grundfos products at retail outlets
• Conceptualize and implement trade promotions and incentive schemes in collaboration with sales and distributors.
• Maintain pulse on the market and monitor competitor behavior and practices.
• Be the brand custodian and visiting the points of sale regularly to ensure that the brand is visible, presentable and guidelines are respected.
• Collaborate with sales to create distributor/channel partner annual plans covering marketing activities (offline & online) in line with business needs and reality.
• Source and distribute brand merchandise to relevant stakeholders in trade channel.
• Develop impactful product launches that covers both push & pull marketing through the channel.
• Develop and maintain positive relationship with channel partners and their sales & marketing teams.
• Align with global marketing team for localization and adaptation of global campaign assets.
• Maintain stock visibility at retail outlets.
• Maintain positive relationships with suppliers for timely delivery of events, campaign, and marketing stock items.

Your background:
We imagine that you have:

• 5+ years’ experience of trade/channel marketing for a premium brand in building materials, hardware, home appliances, sanitary industry
• Significant experience in developing and conducting promotional campaigns to drive sales through trade channel.
• Working experience in developing key account plans covering sales-out activities and targets.
• Understanding and experience of running online marketing campaigns
• Project management experience coupled with brand activation/events management.
• Native Turkish speaker, fluent in English, beneficial to speak Russian.

What’s in it for you?

Whether it’s developing leadership skills or advancing your expertise even further, we’ll support you with continuous learning and development opportunities, to enable discuss and steer your long-term Grundfos career path. You’ll be welcomed from day one into an inclusive, trusting environment guided by six core values.

In addition, your day-to-day benefits include:

• If you’ll be working from your home office, we’ll make sure you are well equipped with a good workstation. However, you are always welcome to our offices where you can engage, learn, and have fun with colleagues
• On top of it, flexible working hours and up to 3 days’ additional paid leave for volunteering of your choice
• Annual bonuses, health insurance, parental support, internal well-being consultants and programmes
• Access to the modern Grundfos Academy to pursue further both personal and professional development
• Diverse, inclusive environment with employee-led forums offering colleagues a safe place to connect and share openly

Do you want to learn more?
If you have questions or would like to know more about this position, please contact Recruiter at ffan@grundfos.com
If this job sounds appealing, please send your resume and cover letter by clicking “Apply”.

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We look forward to hearing from you.