Ukraine Job Openings

Flora Food Group

Head of Sales Ukraine

September 23, 2024


About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.


About the position

Location: Kiev, Ukraine
Remote work

The Head of Sales Ukraine in collaboration with assigned distributors and supporting functions (marketing, customer marketing, finance) will be responsible for achieving business goals (net sales, profit, cash). You will effectively generate new leads and manage relationships with existing distributors to develop and leverage growth opportunities by maximizing assortment/distribution and in-store availability, as well as activation and by identifying white space opportunities.
The role reports to Head of Sales Distributor Markets.
The Sales Lead takes responsibility for results in Ukraine and is responsible for achieving sales and profit goals, including but not limited to:
  • Generating new leads/developing the customer base.
  • Managing the distributor selection process – negotiations/agreements/internal quotation process.
  • Analyzing territory potential, tracking sales and status reports.
  • Defining annual and long term plans and budget with distributors, including monthly performance management.
  • Developing and implementing sales and marketing strategies across retail and Ho Re Ca channels.
  • Reviewing distributors' business performance at monthly growth meetings in line with established KPIs.
  • Securing necessary investments to meet business objectives.
  • Maximizing retail and Ho Re Ca reach and penetration.
  • Optimizing portfolio, placement, pricing and promotions in collaboration with distributors and support functions.
  • Coordinating the availability of accurate and up-to-date demand plans.
  • Order management – forecasting/ pricing/availability.


So what does it take to be successful in this role?
Minimum 5 years of experience in FMCG sales management. Knowledge of distributors will be an added advantage!
Experience in key account management, preferably combined with field force management and trade marketing.
Very strong work ethic.
Open minded with a solution-oriented attitude.
Stress resistance in a rapidly changing environment.
A results-oriented and motivated individual with a constant drive to achieve goals.
Experience in a cluster or regional environment. Excellent sales, negotiation and communication skills.
Fluent English.

What's next?
If this position sounds interesting, please hit the apply button now!


We understand your resume might not be up to date and recommend that you apply with what you have or your Linked In Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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