United Kingdom Job Openings
Selfridges
CRM Coordinator
London
FULL TIME
September 23, 2024
Job Introduction
As a CRM Co-ordinator, your key responsibilities will be:
- End-to-end execution of email and app marketing channels
- Coordinate and update email and app content calendar
- Attend weekly briefing meetings with Trade, Copy, Design & Marketing
- Liaise with CRM Analysts to define customer segments for campaigns
- Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel
- Ensure campaigns are signed off by relevant stakeholders
- Schedule, test and deploy campaigns
- Implement email & app testing strategies, adjusting strategy based on results
- Deliver weekly and monthly reports on campaign performance
- Understand and create mobile optimised campaigns with customer journeys at front of mind
- Monitor and report on email and app competitor activity
- Stay in the know on industry insight and trends to fully optimise emails and app messages
- Build relationships with multiple teams to ensure email & app campaigns are optimised and efficient
- 1 years’ experience working within digital marketing, with a good understanding of email and app marketing
- Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
- Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.
- Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
- Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics
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