Your Impact
The Associate Manager, Media Planning & Strategy is an important member of the Lowe's Media Network monetization strategy & integrated planning team. Associates will be responsible for: 1) The development of multi-channel (onsite, offsite) brand & agency approved media plans aligned to client KPIs and category relevant performance recommendations. 2) The development and the GTM roll-out of incremental programming packages and Retail Media Network (RMN) offerings. In accomplishing these responsibilities, the Associate Manager, Media Planning & Strategy will partner closely with the Director of Monetization Strategy & Integrated Planning, the Sr. Manager Media Planning & Strategy in addition to client services and ad operations in producing high quality programming that meets client KPIs and advances investments based on performance.

What you will do

• A firm understanding of marketing objectives and category strategies, audience, product relationship, creative strategy and consumer purchase journey
• Support Sr. Manager lead by providing key analysis, insights and trends inclusive of client facing analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans.
• Completion of media plans final inventory checks and assisting ad operations in audience activation when necessary.
• Hands on keyboard responsibility for the tactical creation of media plans and recommendations
• Engaged in campaign maintenance & optimization ensuring quality control and adherence to overall media plan objectives based on client commitment.
• Ensure that media objectives, strategies and executional guidelines are clearly communicated to the ad operations team.
• Coordination of GTM readiness – Demand scoping, programing/product specs, pricing, pitch materials – for new LMN monetization packages and channel rollouts
• Cross collaborates with LMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming.
• Preparation & presentation of plans and supporting performance documentation to the client brand group, with assistance where necessary of the Sr. Manager lead, sales and analytics leadership.
• Individual Contributor

Required Qualifications

• Bachelor's Degree Marketing, Finance, Analytics and 5-7 Years Experience in Marketing
• 3-5 years' experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
• 3-5 years' experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
• 1-2 years' experience presenting to or working with CPG, D2C, or specialty commerce brands

Preferred Qualifications

• 1-2 years Digital Marketing Analytics
• 1-2 years Campaign Management & Media Operations

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Pay Range: $81,200.00 - $135,400.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $81,200.00 - $135,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.