Are you ready to lead an extraordinary hospitality experience? VOCO The Shelby Myrtle Beach is seeking a dynamic and passionate General Manager to be at the helm of our first boutique hotel in the heart of this vibrant coastal destination!
VOCO The Shelby Myrtle Beach blends modern elegance with coastal charm, offering guests an unforgettable stay. Our boutique hotel promises personalized service, stunning accommodations, and a warm, inviting atmosphere. We’re not just a place to stay; we’re a destination that celebrates the unique spirit of Myrtle Beach.
Renovation to be completed by Spring 2025.


ABOUT OUR COMPANY

VOCO, an IHG Hotel
VOCO, IHG’s fastest-ever global brand expansion, embodies its Latin roots with the meaning “to invite” and “call together,” reflecting a charming and approachable nature. Each VOCO destination celebrates its unique locale, while maintaining a distinct and consistent style. Guests can enjoy a blend of local flair and personal touches, combined with a relaxed, unstuffy atmosphere that promises memorable experiences.

Springboard Hospitality:
Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels throughout the United States. Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.
At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue. https://www.springboardhospitality.com/


ABOUT THE ROLE
As the General Manager, you will:

• Lead with Passion: Drive our vision to create a remarkable guest experience, ensuring every visitor feels like part of the VOCO family.
• Inspire Your Team: Build, mentor, and motivate a dedicated team to deliver exceptional service, fostering a culture of excellence and collaboration.
• Innovate: Develop and implement creative marketing strategies to promote the hotel, attract guests, and enhance our brand presence.
• Ensure Operational Excellence: Oversee daily operations, ensuring efficiency, quality, and compliance with industry and brand standards and regulations.
• Financial Stewardship: Manage budgets, forecasts, and financial performance, optimizing revenue while controlling costs to drive profitability.

SCOPE OF WORK + TEAM

• Reports to Vice President of Operations
• Report to the Vice President concerning overall performance of property and accomplishments within the operation.
• Participate in community affairs and maintain a positive public image for Springboard Hospitality. Meet with potential and current clients and promote hotel.

RESPONSIBILITIES

• Create and maintain a customer-driven hotel with a customer-keeping vision that inspires the hotel employees to do their best. Oversee the quality process to ensure customer satisfaction by consistent delivery of both product quality,brand standards and service in accordance with the hotel's profitability goals.
• Perform administrative duties including: clearly defining operating objectives, setting goals, striving for continual performance and improvement, reading and writing reports, and orally communicating with guests, managers, corporate office, local associations, etc. Critically review reports of occupancy, revenue etc. Make judgments; periodically review selling prices and implement changes to maximize profits.
• Oversees and coordinates Forecasts and Budgets, following specified procedures and meeting posted deadlines. Accountable to explain wide deviation from Forecast, particularly the Monthly Revised Forecast. Budgets must not be overspent and all major expenditures require approval from Regional Vice Presidents even after original board approval. Supervise development of and revision to business plan, annual budget and annual and monthly forecasts, etc.
• Keep abreast of local, state and federal while ensuring that wage and hours laws, business taxes, liquor laws, need for permits and licenses, OSHA and EEOC requirements met and required records are maintained. Insist on the implementation of strong programs in relation to energy conservation, minority relations programs, safety and security, big four and other operated expenses. Supervise effective administration of programs and relentlessly seek ways to improve.
• Interview, hire, supervise and counsel department heads and supervisors in the efficient operation of their respective area(s). Establish and maintain an effective training program for all departments to assure qualified service to our guests throughout the hotel. Meet with, develop and delegate improvement plans for operation and review performance of management team. Build and maintain a group of professional, competent, department heads and supervisors. Form a team that provides leadership to rank and file employees and develop an "Esprit de Corps" and all else engendered in good management that would provide the foremost service and facilities to the guest of the hotel under your direction.
• Physically tour and visually inspect property on a daily basis. Monitor cost control, properly condition, cleanliness and quality of product and service throughout hotel. Greet and maintain rapport with employees and customers. Have on hand a perpetual inventory describing each guests room condition. Submit and update detailed Rehabilitation program for each calendar year.
• Travel to attend corporate meetings, sales trips and serve on committees such as Research, Development and Standards committee. Develop and maintain aggressive and imaginative marketing and sales effort to increase hotel occupancy and to generate increased food and beverage sales.

QUALIFICATIONS

• Proven experience as a General Manager for boutique hotels; IHG experience is preferred.
• Exceptional leadership and interpersonal skills,iwth a knack for building strong relationships with staff and guests alike.
• Creative mindset, eager to implement innovative ideas that enhance guest experiences.
• Strong financial acumen and experience in managing budgets and revenue.
• Passion for Myrtle Beach area and desire to promote local culture and attractions.
• Service-oriented with exceptional customer service skills.
• Strong ownership relations experience.
• Previous leadership responsibilities overseeing a branded or boutique/luxury property of comparable scale to VOCO, The Shelby.
• Excellent interpersonal and communication skills
• Upholds the brand's authentic, approachable, adventure-curious, and sociable characteristics
• Must be able to work during Springboard Hospitality business hours, while understanding that the hotel business functions 24/7 and some evenings, weekend and holiday work will be required

WHY JOIN US?

• Unique Opportunity: Be part of the inaugural team at Myrtle Beach’s first VOCO boutique hotel, shaping the guest experience from the ground up!
• Collaborative Environment: Work alongside a passionate team that values creativity, teamwork, and a shared commitment to excellence.
• Competitive Compensation: We offer a comprehensive salary package, performance bonuses, and a range of benefits to support your well-being.
• Location, Location, Location: Enjoy the beautiful beaches and vibrant community of Myrtle Beach while building a career you love.

BENEFITS
Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to full time employees that includes:

• Competitive Base Salary
• Vacation
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Bereavement Leave
• Employee Rates at all of Springboard Hospitality’s 35+ Hotels
• Monthly Cell Phone Stipend
• Hotel Level Executive Bonus Program

SPRINGBOARD HOSPITALITY CORE VALUES:

• CONNECTED. We are plugged into people, technology, and the cutting edge of culture.
• INDEPENDENT. We are free thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working together.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender