Category Management is responsible for the acquisition growth of new brands and sellers in alignment with category management growth. The key responsibilities are to:

• Hunt and acquire potential brands/sellers inclusive of top brands/sellers that contribute to category growth rate
• Incubate top brands and sellers
• Work and align with Category Director to plan category development in terms of new sellers/ brands growth and development, brand/ seller incubation plan and implementation
• Develop brand/ seller base and seller selling/ assortment, including supporting brands/ sellers to establish e-commerce shops on Lazada; and verifying brands/ sellers’ identity
• Leverage online and offline channels to drive interest of SMEs to sell on Lazada
• Drive inflow through offline events and partnerships
• Cooperate with Sellers Operations and Engagement Team to organize offline events to increase awareness and knowledge about selling on Lazada
• Increase presence in markets and fairs
• Work with local institutions whether public or private to leverage on their ability to reach SMEs
• Acquire brands/ sellers selling in different platforms
• Identify sellers selling in competing platforms, contact these sellers and scrape their shops if they agree to
• Ensure a smooth and easy brand/ seller sign-up through efficient processes and technology