Location:
Beersel/Huizingen, BE

Job Family: Marketing
Country/Region: Belgium

The Senior Market Manager for Ostomy Care is responsible for developing, implementing and communicating the marketing strategy and marketing plan and subsequently ensures a solid execution of the activity plan for the product group Ostomy Care. The mail goal is to achieve market share growth and increase turnover for our Ostomy Care products.

Responsabilities

Leads the marketing team which consists of a consumer marketing manager, product manager and marketing assistants
Acts as contact person towards global marketing for ostomy care
Initiates and optimizes relations with relevant opinion leaders and patient organizations
Determines the deployment of people and means (multi-channel approach)
Decides on deployment of marketing budget

Product- en Market Knowledge:
Has up-to-date marketing information and product knowledge;
Is able to translate market dynamics, user demography and information gathered from advisory boards and key opinion leaders;
Acts as a source of information about all product questions within the product group;

Sales- and Relationship management:
Maintains and optimizes relations and contacts with key opinion leaders and patient boards;
Works with customer groups to obtain feedback on current- and next generation products;
Translates and implements international materials to local campaigns;
Continuously drives and stimulates sales of Coloplast products within department with Territory Managers and nurses;
Prepares and presents products and materials in collaboration with the Sales Manager OC on national sales meetings;
Involves colleagues and stakeholders in the market approach;
Performs customer and targeted market communication to external target groups;
Leads the OC marketing team;

Planning and Execution:
Develops strategy for market approach, is able to prioritize;
Realizes an effective and efficient spending of the market budget.
Develops marketing activities including prices, market analyses, product improvements and advertising strategies;
Drives the launch planning for new Coloplast products in the Dutch market;
Positioning new and current products (portfolio management);
Implements and executes on approved programs for specific product assortment or service programs;

Business Development:
Develops programs and services which support the product use;
Identifies and take actions on opportunities to expand the use of OC;
Defines and executes market research, analyses market research focused on developing new or improved products and concepts;
Tests new concepts and methods and aligns with international stakeholders;
Responsible for forecast;

People Management

Ensures adequate follow up, reports and guidance to the team
Develops people within the team
Good communication and listening skills
Gives trust to the team
Can motivate the team

Profile

BSc of MSc in Business or Marketing
Extensive Marketing experience, preferably 3rd career step
Excellent command of the Dutch, French and English language
Sales experience is preferred
Microsoft Word, Excel, Power Point proficiency required

Leading and supervising
Relating and networking
Persuading and influencing
Analyzing
Writing and reporting
Formulating strategies and concepts
Creating and innovating
Planning and organizing
Entrepreneurial and commercial thinking
Deciding and initiating action
Teamplayer

What we offer

A challenging, varied job in a professional, internationally strongly positioned organisation, with a culture where respect for others, passion for what you do, and being close to the other to understand what is needed are paramount.
A manager who challenges you on the Coloplast leadership promise. This means you will be coached on: working together, doing your best, thinking big, growing, learning from mistakes, taking ownership and being inclusive.
A diverse team of colleagues who together want to grow into an even greater success and give the best support to our end users.
Space and initiatives for personal development;
An attracting salary package in line with the market
Hybrid working 2 days per week

Want to apply?

Register via the system and upload your cover letter and CV.

More information about the application procedure?

Contact Katleen Van Oostveldt, HR Manager Coloplast Belgium at bekvo@coloplast.com

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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