About the Opportunity
SSI is seeking a full-time Content Marketing Specialist for our Victoria, BC location who will be responsible for planning and delivering marketing content for SSI. This includes short-form, long-form, email, social, PR, event, digital, and print communications. This role ideates, plans, and executes content that resonates with our target audience of ship designers, builders, and operators to drive traffic, engagement, and conversions. The Content Marketing Specialist embraces and evolves SSI’s voice and messaging to create best-in-class content. Simultaneously, this role works to ensure the content SSI creates reaches our audience in the right format, at the right time in their buyer’s journey.


This position allows for fully remote, hybrid or full in-office opportunity for the successful candidate. While flexible work hours are available, in order to participate in prescheduled meetings, the successful candidate’s 8-hour work day must overlap with current key marketing operations hours of Monday to Friday - 9:00 AM to 2:00 PM PST.


SSI is a global software company servicing the needs of the offshore and marine industries all over the globe for over 30 years. We are proud to offer a fully inclusive culture and workplace welcoming ALL people with relevant skills and experience to our flat organizational structure, working with self-directed teams using Agile Principles as well as our own defined SSI Principles to guide us in our daily work.

As the Content Marketing Specialist, you will be responsible for the following:

• Serve as lead writer/editor for all SSI generated content.

• Create a content plan to address the buyer’s journey and our marketing strategy, ensuring the content is aligned to what our clients and prospects need at each stage.

• Based on SSI’s strategic marketing goals, independently develop client and prospect-relevant content for external and internal channels.

• Produce high-quality, engaging, and informative content, including blog posts, articles, whitepapers, e Books, case studies, infographics, video scripts, emails, website copy, and social media posts.

• Work with SMEs to distill technical subjects into strategic written content.

• Collaborate with external contractors and clients to develop written content.

• Collaborate with designers, content producers, and third-party contractors to produce multimedia content.

• Collaborate with marketing teammates to identify, implement, and assess content distribution strategies.

• Leverage results, analytics, and industry insights for decision-making, including content optimization and new concept development.

• Understand the generative AI landscape and identify opportunities when to use, and not use, AI in content strategy and production.

• Ensure all content is consistent with brand voice, style and tone.

• Maintain and update content guidelines and best practices.

• Optimize content for SEO to increase organic search visibility.

• Stay up to date on content marketing best practices and technologies.

Qualifications:

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 3+ years of demonstrated experience driving business impact through content and digital marketing.

• Demonstrated experience applying storytelling best practices to marketing content.

• Highly proficient in written and verbal English, with clear and persuasive communication skills.

• Excellent editing and proofreading skills.

Nice-to-have skills or experience:

• Experience with the following platforms: Linked In, You Tube, Word Press or other CMS, Marketing Automation Platforms.

• Experience with the following tools: Google Analytics, Adobe Creative Suite, Microsoft Dynamics or other CRM systems.

• Portfolio of marketing content candidate contributed to.

• Recognized as a self-starter with a bias for action.

• Creative problem-solving skills, and a growth mindset approach

• Deep understanding of content disciplines, including SEO, content strategy, and execution.

• Experience with marketing for B2B Saa S or Enterprise software organizations.

• Experience within the shipbuilding, marine, engineering, or industrial technology industries.

Please note: The successful candidate must be a citizen or permanent resident of either Canada or the US.


About the Benefits
SSI offers a competitive compensation package that includes a full benefits package, competitive wages and profit-sharing, as well as education benefits, self-paced learning opportunities, and the opportunity to work from home on a full or partial basis. Only those selected for an interview will be contacted.


If you enjoy working in a fast-paced dynamic environment and want to take your career to the next level with a local employer of choice – Apply to SSI today!