Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.


About the role:
We are seeking a highly experienced and results-driven Marketing Executive to drive our marketing initiatives and support the Research business growth from China. This role will look after the journal portfolio in Physical Science & Engineering.


How you will make an impact:

• Develop and implement marketing plan with a focus on driving article submissions, brand awareness and author engagement for key journal portfolio.
• Analyze China researcher & author market to refine target audience segmentation. Based on the author journey to design effective marketing campaigns: oversee the planning, execution, and optimization of marketing campaigns across various channels, including events, social media, digital and other 3rd party platforms, ensuring campaigns are delivered on time, within budget, and meet the marketing influenced target.
• Collaborate with internal and external stakeholders to achieve shared goals, including 1) working with cross-functional teams, such as local and global Editorial, Marketing, Data Analysis etc., to roll out China key initiatives, ensuring marketing efforts align with business objectives; 2) supporting China partners to grow impact and build a broader author & reader community in both China and globe.
Stay updated on industry trends, emerging technologies and marketing innovations. Explore new opportunities/channels to drive incremental growth and better performance for key marketing initiatives. Use data-driven insights to optimize future campaigns and improve overall marketing effectiveness.

What we look for:

• A Master's degree in science
• 3-5 years' experience in publishing industry or marketing
• Solid understanding of marketing principles, including digital marketing, content marketing, social media marketing, event marketing and branding
• Demonstrated experience in managing successful marketing campaigns across various channels
• Proficiency in using marketing tools and platforms, such as social media management tools, email marketing software, and content management systems etc.
• Exceptional written and verbal communication skills, with the ability to craft persuasive marketing content and deliver effective presentations
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Fluent in both English and Mandarin
Able to travel for business

About Wiley:
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
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