China Job Openings

Alibaba

淘天集团-M&T事业部-商家商品运营-商家拓展运营

September 2, 2024

基础信息
所属部门:
淘天集团
学历:
本科
工作年限:
2 年

职位描述
1、根据淘工厂业务年度规划，对商家侧市场运营业务负责，制定品牌、市场营销策略及运营计划，推进业务落地，保障目标达成；2、了解中国产业带市场供需现状，了解市场竞争态势，协同整合产业带政府、协会等生态资源，挖掘优质商家、商品，规模化引入商家在淘工厂经营；3、搭建新媒体（微信视频号、抖音、小红书）运营体系，策划并制作优质内容，形成策划-内容产出-管理-传播-商业化的业务链路，通过内容营销在产业带中提升淘工厂品牌及口碑，形成吸粉-增粉-互动-入驻-KOL的效果；4、根据全国业务区域情况，策划并组织全国及区域线上&线下营销活动，保障目标达成；5、熟悉淘工厂业务模式、商家、商品运营体系，打造产业带标杆商家，传播成功案例提升口碑影响力；6、跨部门沟通与资源整合，团队协作，有能力策划与完成各类营销活动；

职位要求
1. 本科及以上学历，市场营销、传媒、广告等相关专业优先；2. 2年以上市场活动策划和执行经验，有产业带市场活动经验者优先；3. 熟悉市场活动策划和执行流程，具备较强的活动策划和组织能力；4. 具备良好的沟通、协调和团队合作能力，能够有效协调各部门资源；5. 具备较强的数据分析能力，能够对活动效果进行客观评估；6. 能够接受出差；7. 熟练使用办公软件，如Word、Excel、PPT等；8. 具备良好的沟通协调能力和团队合作精神，能够与不同部门和人员合作；9. 热爱电商行业，对新兴技术和业态保持关注和学习。
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