Team and Role Introduction:
Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. It is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of its consumers' daily lives in the region and aims to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group, powered by its world-class technology infrastructure.
Responsibilities:

• 制定Miravia海外市场用户增长策略，为用户规模、获客钱效和用户质量负责
• 设计和运营新客承接机制，包括优惠券、货品供给以及其他互动玩法，提升用户购买转化
• 和产研团队合作，为新客访购链路效率提升负责，关注用户进站、注册、访问、购买全链路访购体验
• 结合市场和用户洞察、数据分析、ab策略，优化获客及用户成长的激励机制和补贴策略
• 监测和分析数据表现，包括结果指标及用户转化漏斗指标，发现问题和机会点
• 和产研、设计、商品运营、法务、财务等多个团队合作，推进运营机制落地以达成目标

• Formulate user growth strategy for Miravia in EU market, responsible for user acquisition and user quality with cost efficiency
• Design incentives and related subsidy strategies, including voucher incentive, assortment, interactive activities, etc. to drive user conversion
• Cooperate with product to improve user funnel, optimize user experience throughout the whole user journey(register-visiting-purchase)
• Enhance growth strategy by systematic data analysis and rigorous abtest, have solid understanding about local market by conducting research on local user competitors
• Monitor and analyze the performance of user growth, can find improvement opportunities through performance tracking and provide solutions.
• Cooperate with product/tech/design/commercial/legal/finance team to achieve business objectives

Requirements/Qualifications(must have):

• 3年以上电商平台运营经验，对电商市场有一定洞察
• 有用户增长相关经验，在用户获取、用户成长上有一定经验和方法
• 数据分析和逻辑思考能力强，具备基础的SQL分析能力
• 跨部门沟通能力和资源协调能力
• 自驱力强，勇于主动发现问题和机会点，并推动落地拿结果
• 英语读写流利

• At least 3 years E-commerce platform operation experience, has insight on E-commerce market
• Experienced in user growth, has in-depth knowledge in user acquisition/user retention
• Strong data analysis and logical thinking skills，SQL skill is required
• Strong communication skills across multiple departments
• Strong ownership, can find improvement opportunities positively and can implement to achieve objective with self-driven
• Fluent English