Safety OLAC Field Marketing Manager - (30007461)

Description

• Marketing execution strategy & planning development for OLAC (Mainly Colombia, Perú, Ecuador, Chile, Argentina, Guatemala, El Salvador, Honduras).

• Category, product, channel and end user execution initiatives to win with distributors and end users considering marketing programs and campaign activations, creative development and budget management.

• Lead KBU OLAC Safety Field Marketing team.

• Liaises with sales leaders and sales team to align region execution to target strategic channels and accounts.

• Works with Safety Brand Manager and Safety Sales Manager to build value proposition for distributors and responsible for deploying this directly and through sales to strategic distributors.

• Built and lead distributors executional plan based on incentives, training & tools (online/offline), DSRs engagement & marketing tools to support multiplier effect growth for the safety category.

• Ensures management and maintenance of Kleen Guard portfolio presence in Distributors Catalogues for strategic channels working with sales support.

• Execute Category and product initiatives, such as New Product Launches with required tools and samples in place, product migration and renovations, product content and product communication.

• Partner with brand manager and technical support leader to execute distributors training plan.

• Work with OLAC sales team to allow execution and adoption.

• Responsible for acquisition, penetration and retention executional plans for end user, including identification and sizing of target accounts.

• Manage and execute in-market marketing plan and activities that support pipeline acceleration and new customer acquisition (e.g. trade shows, webinars, PR).

• Execute category/product initiatives, such as new product launches, migration and renovations.

• Define, in partnership with the Safety brand Manager, category commercial programs and campaign’s objective, execution strategy and plan through offline and online channels to ensure ROI.

• Responsible of Loyalty Plan development and execution.

• Develop a deep understanding of customers, products and the buyer’s journey.

• Capture portfolio issues or opportunities from the market and feed it to safety brand manager.

• Feedback loop to Safety Brand Manager: capture channel and customer acceptance.

• Support data capture from customers (price, product demands, trends, competitors) in order to generate compelling insights for the category.

• Utilize customer & distributors insights for local marketing execution plan.

• Connect with sales force to capture data as well as influence to work accordantly to customer insights.

• Set and measure KPIs for all in market execution activities.

• Measure acquisition, penetration, loyalty and distributor multiplier effects to check and adjust plans.

• Marketing Budget setting and management.

• Work closely with EMAP field marketing manager to share learnings and plans, maximizing synergies.

• Work closely with TSA KC Team to ensure flawless execution.

• Maintain a safe work environment by reporting accidents, near misses and unsafe conditions to the Site Leader and HR.

• Professional Bachelor’s degree (Business administration, Marketing, Engineer)

• 8+ years of B2B marketing.

• Fluent Spanish and English speaker.

• Open to travel to execute in different countries.

• Experience in a Regional role, working with different countries and cultures.

• Experience leading multicultural teams.

• Ability to effectively communicate views and facilitate communication with multiple stakeholders

• Project Management skills, including ability to create and lead stakeholders through a project, and manage complexity and interdependencies to deliver on time, with the desired result.

• Understanding of financial and market data, and ability to interpret and gain insights from data and dashboarding analysis, as well as use data storytelling to influence decision making.

• Experience marketing of complex and/or regulated categories (PPE or other).

• Leadership skills

• Ability to manage multiple projects and responsibilities.

• Excellent interpersonal and communication skills.

• Strong Customer service orientation.

• Strong Problem-solving skills.

• Stakeholders’ management (Positive Influence communication).

• Responsible and Proactive.

• Organized.

• Flexible and open to change.

• Team Leader and Player.

Primary Location: Colombia-Bogota-Bogota

Work Locations: CO Av. Carrera 19 #120-71. Oficina 402 Av. Carrera 19 #120-71. Oficina 402 Bogota 110111

Job: Marketing

Organization: PPE

Schedule: Full-time

Job Type: Standard

Job Level: Associate

Job Posting: Sep 4, 2024, 1:08:54 PM