Información de la Compañía / Company Overview:
Bridgestone Americas y sus subsidiarias desarrollan, fabrican y comercializan una amplia gama de neumáticos Bridgestone, Firestone y marcas asociadas para satisfacer las necesidades de sus clientes, manteniendo las operaciones de venta al mayoreo y de Equipo Original en una amplia línea de productos, incluidos pasajeros, camiones ligeros, camiones comerciales y autobuses, Neumáticos agrícolas, para motocicletas, karts y todo terreno.

Estamos comprometidos con la misión de Bridgestone, "Servir a la Sociedad con Calidad Superior". Nuestro objetivo es ofrecer lo mejor para nuestros clientes y para la sociedad, no solo en términos de nuestros productos, servicios y tecnología, sino en todas nuestras actividades corporativas.

La presencia internacional de Bridgestone Americas incluye subsidiarias de fabricación y ventas ubicadas en Argentina, Brasil, Chile, Colombia, Costa Rica y México, con oficinas adicionales en América Latina y el Caribe que constituyen la división “Bridgestone Americas Tire Operations (BATO-LA)”, conformada por 5 plantas de fabricación de llantas y 3 de renovado en toda la región, 6 oficinas comerciales y administrativas; más de 8.500 empleados y 2.500 puntos de venta en toda Latinoamérica, incluidas las tiendas de la empresa y una extensa red de distribuidores.

Alrededor del mundo, en Bridgestone, más de 140 mil colaboradores estamos enfocados en ofrecer soluciones avanzadas para un mundo en movimiento, aportando nuestra experiencia e innovación para posicionarnos como líderes indiscutibles en Soluciones de Movilidad, guiados por la Esencia Bridgestone y por nuestra pasión por Servir a la Sociedad con Calidad Superior.

Para más información de nuestras posiciones visita:
https://www.bridgestoneamericas.com/en/careers

Bridgestone Americas and its subsidiaries manufacture, sell and service Bridgestone and Firestone and associate brand tires to meet the needs of their customers, maintaining wholesale and original equipment sales operations across a broad line of products, including passenger, light truck, commercial truck and bus, agricultural, motorcycle, kart and off-the-road tires.

We are committed to Bridgestone Group’s mission, “Serving Society with Superior Quality.” Our goal is to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all our corporate activities.

The Bridgestone Americas international footprint includes manufacturing and sales subsidiaries located in Argentina, Brazil, Chile, Colombia, Costa Rica, and Mexico, with additional offices throughout Latin America and the Caribbean that build the “Bridgestone Americas Tire Operations (BATO-LA)” division, conformed by 5 tire manufacturing and 3 retreading plants throughout the region, 6 commercial and administrative offices; more than 8,500 employees and 2,500 points of sale throughout Latin America, including company's stores and an extensive network of distributors .

Around the world, at Bridgestone, more than 140 thousand collaborators are focused on offering advanced solutions for a world in motion, contributing our experience and innovation to position ourselves as undisputed leaders in Mobility Solutions, guided by the Bridgestone Essence and by our passion to Serve to the Society with Superior Quality.

For more information about our positions visit:
https://www.bridgestoneamericas.com/en/careers

Responsabilidades / Responsibilities:
The Demand and Relationshop Marketing organization is looking for a Marketing Automation Specialist who will be responsible for guiding email marketing strategies for Bridgestone West. This position manages the start to finish process for email marketing including process management, tracking, analytics, email development and deployment. This role will implement best practices in email marketing and help to identify new opportunities to support organization communication efforts. The ideal candidate will partner cross-functionally with key internal stakeholders and external agencies and will need to be comfortable in highly collaborative environments.

MAIN RESPONSIBILITIES
1 ) Build and optimize customer journey campaigns within the marketing automation platfrom from contact acqusition, lead creation to revenue generation.
2) Create and edit email marketing campaigns including newsletters, promtional messages and automated campaigns.
3) Segment email lists based on user behaviors, preferences and contact level attributes to ensure targeted and relevant messaging.
4) Conduct A/B testing to optimize email content, subject lines and delivery times for maximum enagement and conversion.
5) Monitor and analyze email campaign performance and provide regular reports with actionable insights.
6 ) Create and use an email communications calendar to work with stakeholders across the organization to time communications for optimal performance.
7) Identify new opportunities for revenue generating email marketing programs.
8) Develop and implement strategies to manage opt-ins, opt-outs and email prefernece for stakeholers while ensuring compliance with global email marketing regulations (e.g. CAN-SPAM, GDPR, CCPA, etc)

Requisitos / Qualifications:
Bachelor's Degree and/or equivalent experience in project or account management

2-3 years experience in email marketing with proven experience with a marketing automation platform or ESP

Level C1 English proficiency; strong project manangemtn skills with attention to detail and high sense of urgency, the ability to adjust priorites as necessary, communication skills - verbal, written and listening, experience with global companies, strong interpersonal skills, a team player, willingness to learn/grow and be part of exciting new team.

At least 1 year in current position. (internal candidates)

Note: All internal candidates must inform and get aproval from their direct leaders about the interest of been part of the process.