Denmark Job Openings

Toms Gruppen

International Brand Manager (801)

September 23, 2024

International Brand Manager for Toms International Marketing Team

Are you ready to join a 140-year-old growth journey and a team that is driven to take premium chocolate to new heights by standing out of the crowd? Do you have a challenger mindset and a passion for driving growth in global markets? If so, we have the perfect role for you!
Anthon Berg is a global leader in premium licensing chocolates, known for our unique chocolate bottles filled with iconic brands like Baileys and Rémy Martin. Present in 55 countries and 300 airports worldwide, we’re on an exciting journey to expand our footprint. As our International Brand Manager, primarily placed in Ballerup, you'll play a crucial role in executing strategies that will propel Anthon Berg to new levels of success on the global stage.

Task and Key Responsibilities:
As an International Brand Manager, you will be responsible for building and rolling out the international brand plan for Anthon Berg, ensuring local sales and marketing strategies are aligned in close collaboration with our Area Directors. A part of the role also involves bringing high energy and a challenger mindset to executing brand strategies that drive market growth with a consumer-first approach.

More specifically, your responsibilities will be:

  • Build Brand from the ground up: Help shape, implement and maintain a strong and cohesive brand identity across international markets, ensuring long-term value growth and overcoming market-specific challenges.
  • Drive Brand standout: Support the development and execution of consumer engagement platforms in key markets that will elevate Anthon Bergs market impact and make our premium chocolates stand out.
  • NPD & Licensing: Collaborate with our Product Managers to craft strong consumer concepts to ensure strong launch f our product innovations that leverage the power of product, Anthon Bergs brand and our license partners equity.
  • Market support: Build strong toolkits that can support our distributors to maximize the impact of our current and new products launched. Cultivate strong relationships with marketing teams in key markets, driving enthusiasm and ensuring the successful execution of strategies locally.
  • Consumer Research Participation: Engage actively in consumer research to ensure our strategies are insight-driven and aligned with market needs.
  • Portfolio Strategy Support: Work closely with the Marketing Manager International to ensure the portfolio strategy is executed effectively, aligning with our global objectives.

Qualifications we are looking for:
We are looking for a person who is a proactive problem solver with a can-do attitude who has a knack for overcoming challenges. A self-starter with the ability to take initiative and drive projects with a strategic understanding of the brand’s needs. Has a strong track record of project management skills to manage multiple projects simultaneously. Experience in working with diverse stakeholders, including external agencies. Has a challenger mindset energized by early-stage business development, comfortable working in environments where things aren’t always perfect.

  • Education: Minimum bachelor’s degree in marketing or a related field.
  • Experience: At least 5 years of Brand Management experience in FMCG or branded goods.
  • Collaborative Process: Proven experience working within collaborative processes involving multiple stakeholders.
  • 360° Consumer Activation: Experience in executing comprehensive consumer brand activation strategies.
  • International Experience: Experience in international brand building or working across different cultures.
  • Language: English: Solid professional proficiency. German, French and Danish: A plus but not a must.
  • Business trips: Willing to travel up to 10 days pr. year
  • IT skills: Proficient in Microsoft Office. Understanding of graphic software. SAP knowledge is a plus but not essential.

A fantastic workplace
Anthon Berg is part of Toms Group. It is a place where trust in each other in the building block of our collaboration. We have a good team spirit, where we take pride in being accommodating and helpful. We have a strong winning culture with a focus on results without compromising on good dialogue.
Even though we are Denmark's largest producer of sweets and chocolate, we are still not bigger than you often run with the ball yourself. This provides an exciting working day, with a wide range of contacts and the opportunity to influence and develop in the job.

If you have any questions about the position, you are welcome to contact International Marketing Manager Jens Egelund Jakobsen at jeja@tomsgroup.com

Send your application and CV to us via the link below. We invite for interviews on an ongoing basis and fill the position when the right candidate has been found, so apply today and no later than 13th of October 2024.



Since 1924, Toms has been driven by a desire to bring smiles to people all over the world. Toms builds on a heritage of generations of proud and visionary craftsmen, whose passion continues to inspire us. At Toms, we smile when we make a difference at work, and when we build an environment where we grow and thrive. We smile because we embrace our differences and because we live our passions. We smile when we create something truly special. We smile when we make the right decisions and take responsibility: For the people around us, but also for those we may never meet. By sourcing our chocolate with care and supporting local farmers, we will continue to bring smiles to life for generations to come. At Toms, we bring smiles to life – for everyone.
Toms wants to promote equality and therefore encourages all qualified persons to apply regardless of age, gender, sexuality, religion, ethnic origin or disability.
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