Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

Under Armour is looking for a Channel Marketing Lead to oversee the wholesale account portfolio in France. The position reports to the Senior Channel Marketing Manager. The role of the Channel Marketing Lead will be integral delivering on brand, innovative and inspiring retail executions to elevate Under Armour's retail experience in both an online and in-store environment. The position will be tasked with executing major account marketing initiatives specifically designed to generate brand heat, create consideration for our product innovations and support conversion to drive commercial ambition. Therefore, the ideal candidate will have a strong proven record of implementing effective omni channel retail marketing programs for a sports or lifestyle brand in the French market and must have a precise understanding of how to build and execute multichannel marketing campaigns in a wholesale retail environment.

Your Impact

• Build & execute effective and seamless omni-channel account marketing plans aligned with European Brand/category/retail marketing strategy and account business plans.
• Manage the seasonal update of UA in-store space environments and online brand stores in collaboration with sales and visual merchandising.
• Working with the Senior Channel Marketing Manager and the account sales team, you will create, manage, and deliver on seasonal GTM plans
• Lead the cross-functional development and implementation of seasonal trade show executions at Buying Group Account Partners in collaboration with visual merchandising and the account sales team
• You will be go-to person for all channel marketing discussions and day-to-day marketing relationships with the accounts in question.
• Manage the annual account marketing budgets in close coordination with finance
• Assist with the briefing and creation of account specific content in line with the account marketing plans & brand strategy.
• Work with the commercial team to assist in account presentations and seasonal sell in activity of brand activity and account marketing support.
• Report on/ measure the contribution of all account marketing activities to establish ROI.
• Manage outside agency and vendor relationships related to execution of account marketing plans.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field. (Master’s Degree favorable).
• 5+ years of experience, proven track record in omnichannel marketing, ideally with sporting goods / lifestyle brands.
• Strong understanding of the cross-functional marketing communications mix.
• Fluent in English and French. Both verbal and written
• Team player with a passion for sports - loves being part of a team, both leading and serving and is highly effective in a matrix environment.
• Strong interpersonal skills and ability to communicate effectively with team members across all internal departments and agency partners / vendors.
• Excellent project management skills with ability to prioritize and work under pressure with multiple deadlines.
• Ability to develop and maintain solid relationships with 3rd party account teams.
• Action Oriented, "Can Do" and "does do" attitude; authentically engaged with people and situations.
• Accountable, commits to goals and delivers; holds self to highest performance standards.
• Events experience is beneficial

Workplace Location

• Location: FR (Remote – preferably Paris metropolitan area)
• Return to Work Designation: Fully remote
• Travel: Willing to regularly travel throughout the market when needed and to EMEA HQ (Amsterdam)

Relocation

• No relocation provided

#LI-SB2
#LI-HYBRID

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 35 hours working week.
• 25 days holiday
• Health Insurance
• Meal allowance
• Work from home allowance
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.