About Bonhams
Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewellery, and entertainment memorabilia.


About the team
Our Marketing group is a strategic team of big thinkers who work independently towards clear common objectives. The pace is fast, and we’re constantly learning. Whether developing marketing strategies, producing creative or optimising digital, our mission is to deliver the best possible experience for our clients, as well as the best outcome for the business.
We take pride in offering a bespoke approach for every auction, and work with internal specialist teams, Press, Events and Creative to tell the stories of the rare and unique items sourced for auctions across over 60 collecting categories.


About the role
In your role as Marketing manager, you will:


Key Responsibilities

• Lead strategy and implement all marketing campaigns for the Paris saleroom, working together with the global team.
• Lead on strategy and content on the Bonhams Cornette de Saint Cyr social media handles and engage key influencers to leverage the brand message.
• Manage Marketing Coordinator on the execution of all Bonhams Cornette de Saint Cyr campaigns.
• Planning and execution of email marketing campaigns to support sale promotion and business-getting
• Manage the production of exciting and engaging campaign content including copy, film, photography and editorial.
• Manage content and coordination of cross-category digital advertising on paid social and paid search channels
• Manage multiple budgets.
• Execute data-driven marketing reports to assess channel performance
• Oversee marketing design workflows and production.
• Support consignment efforts in France, working in collaboration with the London marketing team on digital and print advertising channels.
• Support in French translation on marketing assets and editorial content.
• Maintain a relationship with third parties, e.g. media agencies, photographers/videographers print and mailing house suppliers and develop new relationships.
Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business KPIs.

About you
We’re looking for an experienced marketing manager between 5 to 10 years of experience with demonstrable working knowledge in the art and/or luxury markets, you will have previously led, implemented, and managed multi-channel campaigns. You will be used to managing agencies, campaign performance across different channels, including regional social media, and monitoring spend to ensure objectives are met and exceeded. A confident communicator, you will be comfortable advising key internal stakeholders in the region and will be able to work independently, as well as with the global team, reporting against our common marketing objectives. You are fluent in English.


Key Skills and Experience
Mindset

• Growth – you leverage strengths and seek to identify areas for development
• Proactive – you identify, prepare and plan for eventualities
• Agile – you adapt to change and are comfortable with ambiguity
• Empathetic – you understand the differing feelings and perspective of others
• Pragmatic – you approach problems in a practical way

Skills

• Communication – your judgement is sound on communication content, style, and method
• Relationship building – you are proactive and inclusive, and you inspire trust and confidence
• Organised – you understand priorities and manage your workload methodically
• Analytical – you apply evidence-based thinking to your rationale and decision making
• Situational decision making – you work beyond a ‘one size fits all’ approach
• Attention to detail – you strive for output to be right the first time.
• Process-driven – you are a strong internal communicator, with
• Strategic marketeer – with experience in the luxury/arts industry
• Social media management
• Digitally-focussed – with a detailed understanding of digital marketing channels

Values

• Approachability – you are open, respectful and encourage approach
• Supportiveness – you are proactive with offering support and requesting it from others
• Service Excellence – you take satisfaction in providing and promoting the best service possible
• Authenticity – you promote your credibility through personal integrity and honesty
Inclusivity – you are active in self-reflection, and promote a culture of inclusion and fairness

What we offer
Some of our benefits include:

• Travel Allowance
• Learning and Training Funding Programme
Welfare and Retirement Plans

If you wish to apply, please send your CV and cover letter by the 30th August 2024 at midnight.


We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.


Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.