Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
BP is looking for a motivated and experienced:

Customer Analytics Advisor (m/f/d)
to join our team full-time in Bochum

At bp, we have only one thing on our minds: the energy of tomorrow. We want to reimagine energy so that we achieve net zero by 2050 at the latest. To achieve this, we are rethinking energy and relying on the expertise and passion of our 66,000 employees worldwide, 4,000 of them in Germany. Every day, with the products and services of our bp, Aral and Castrol brands, they ensure energy and mobility for millions of people - today and in the future.

Do you seek an opportunity that will help change our future?
We are looking for a Customer Analytics Advisor focused Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business. She/he should be an expert with deep knowledge and experience across all aspects of Loyalty program management and CRM, customer analytics and performance management and CRM/campaign execution within a retail environment being the key link between local Marketing and Loyalty business and the Customer Analytics team.

Your new area of responsibility - challenging and future-oriented:

Briefs, coordinates the work and collaborates with (internal and external) Customer Analytics and Data Science teams on all activities related to local market CRM, Loyalty campaigns but also wider Marketing analytics
Provides Loyalty, customer and campaign insights, analyses and data to business stakeholders based on the inputs from the Customer Analytics team
Develops business cases for Marketing campaigns and Loyalty activities in collaboration with Customer Analytics team and in alignment with campaign owners in the wider Loyalty and Marketing team
Delivers Loyalty targeting models and approaches in collaboration with Customer Analytics team. Designs the evaluation approach (e.g. A/B test) and success KPIs
Provides recurring and ad hoc reporting updates on Loyalty, customer and campaigns performance (e.g. monthly scorecard inputs) in alignment with CRM & Customer Analytics Lead and further Marketing campaign owners (e.g. MAPS, C&C, Aral Me)
Coordinates and prioritizes reporting automation
Shares customer and Loyalty analytics expertise with wider Marketing team and on demand reviews quality of analyses and reports quality from external sources (e.g. CRM partners, suppliers, other internal teams)
Participates in projects execution within the CRM and Customer Analytics expertise area
Participates in stakeholders engagement, communication and alignment including: local & global loyalty teams, marketing team, convenience, pricing, operations etc.
Provides on demand support to Loyalty & CRM team

Your qualification profile - profound and passionate:

Bachelor's or Master's degree or related experience
3 years or more experience in a marketing role and/or customer analytics role
Good customer analytics background/experience, a quantitative mind-set
Demonstrated expertise in Loyalty and CRM programs
Demonstrated expertise in Direct marketing / Segmentation and contact plan set up
Experience in executing marketing programs and campaigns
Ideally European experience in Retail environment
Good marketing experience at all levels inclusive cross country
Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
Desirable 3rd Party management, on-going relationship and performance management
Desirable Experience of working with strategic business partners which are present in our business across mobility and convenience e.g., M&S, Rewe, Uber, Deliveroo, PAYBACK, ryd
Fluency in speaking and writing in German
Fluency in speaking and writing in English

Work-life balance and what else speaks for us:

Flexible, hybrid and family-friendly working, at least 30 vacation days and programs to improve work-life balance
Very attractive basic remuneration plus bonus payment, participation in the share program possible, parental allowance as a one-off payment, extra bonuses for special achievements, attractive company pension scheme, regular salary review, group accident insurance, relocation allowance in special cases, job bike, subsidised meals and more
Job sharing and part-time work
Career and development opportunities as well as extensive internal and external subsidised training opportunities
Structured onboarding programs and buddy support
Match funding; bp doubles donations made by employees to charitable organisations and rewards voluntary time commitment
Employees can offset their personal carbon footprint; bp doubles this amount

We are committed to equality, diversity and the compatibility of work life balance People with a disability are given priority in employment if they are suitable.

Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.