As the Design Hotels portfolio continues to grow, the Head of Brand for the Americas will lead our efforts in enhancing brand presence and awareness, executing brand activations and campaigns, while strengthening Design Hotels’ relationship with brand stakeholders and portfolio in the region and ensuring global brand consistency.

TASKS & RESPONSIBILITIES

Regional Brand Strategy

• Develop and implement global brand strategies and initiatives tailored to the AMERS market, ensuring alignment with the global brand vision.
• Work closely with the AMERS and global teams to identify opportunities for growing brand presence and initiatives specific to the AMERS market/audience
• Analyze market trends, and consumer/competitor insights to inform strategic decisions and identify new opportunities for brand growth.
• Identify key moments and collaborators for building on local brand presence and awareness
• Support with global campaign roll-outs on a regional level (i.e. Further, publications)
• Lead on regional owner initiatives (i.e. Originals’ Circle and culture programming) to help foster the AMERS owners’ community.
• Lead on SLT briefings for regional activations and hotel visits
• Support global brand team with local brand productions (i.e. MBO, editorial) to maintain global brand consistency

Brand Communications

• Integrate regional content into the global content calendar that highlights AMERS-specific stories and experiences and ensure consistency with the overall brand message (i.e. Journal and publications)
• Contribute to the global communication calendar with regional brand updates (i.e. member and internal communication)
• Work with commercial and creative teams to develop and maintain Design Hotels brand collateral.
• Coordinate and execute Design Hotels member events communication in collaboration with the in-house creative team (e.g. messaging, timelines, new channel implementation).
• Communications management of hotel member-focussed events (i.e. Originals’ Circle*) such as event brief, communications, and guest lists).
• Support with developing and managing local brand partnerships for activations and campaigns
• Identifying moments of regional media and PR relevance, and liaisng with the global PR team to maximise brand coverage

Global Owner Communications

• Oversee key brand messages including monthly Members’ Memo, Arena* communication, and quarterly updates from the senior leadership team.

Event Productions

• Utilize Asana to coordinate brand messaging, collateral and digital needs for events from HQ
• Lead organization and execution of regional brand events
• Manage guestlist and RSVPs as needed
• Execute whatspp group communication as needed
• Coordinate with partners and vendors to ensure smooth collaboration
• Create innovative ways to showcase the brand through experiences
• Effectively and precisely manage AMERS brand budget
• Oversee pre/post communication strategy
• Work with PR support for media exposure as appropriate
• Support with programming piece of sales events as needed
• Align efforts globally

EXPERIENCE & MINDSET

• Experience creating a strategic framework for the brand
• Strong stakeholder management across the company
• A global mindset who can work effectively with the continent teams
• Strong collaborative vision, with an eye on business objectives
• Knowledge of latest trends across lifestyle brands to support brand strategy that fosters innovation and awareness
• Has a discerning eye for the detail and bigger picture to create a marketing plan of purpose, passion, impact, and sustainability
• A strong connector who builds and manages relationships internally and externally
• Global interest and mindset
• Communicates effectively with agility
• Understands the needs across continents differ
• Multitasker who can manage time effectively
• Analytical skillset to structure and manage the global marketing calendar

Degree / Experience

• Bachelor’s or master’s degree in business administration, marketing or related field
• 7+ years experience
• Marketing background
• Both agency and brand-side background strongly desired
• Languages: English, other languages a plus

PERKS & BENEFITS

• A great experience in the niche market of luxury boutique hotels
• Hybrid mobile working options
• Regular working schedule
• Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotels™ located in the creative Media Spree area in Berlin
• Great benefits at member hotels and brand partners from employee discounts to special offers, including Marriott Explore rates
• Career development opportunities in an international company

ABOUT DESIGN HOTELS™
Design Hotels Gmb H (www.designhotels.com) is a full-service hospitality consultancy, offering customized services to its member hotels. Under the brand Design Hotels™ the company represents and markets a curated selection of currently more than 300 luxury hotels in over 60 countries. These member hotels are independently owned but united by a commitment to individuality, progressive design, and cultural authenticity. Design Hotels™ embodies the most advanced ideas in the hospitality industry and offers discerning travelers new opportunities and inspiration for both a more conscious travel and lifestyle.

The company has its headquarters in Berlin and branches in Los Angeles, New York, London and Singapore. Since March 2021, Design Hotels Gmb H is part of the Marriott International portfolio.

Design Hotels is an equal opportunity employer, we celebrate diversity and practice inclusivity. Hiring decisions are based on merit, qualifications, and our business needs only.

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Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.