BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry


To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!



Are you a passionate marketeer looking for your next career challenge within Brand Marketing / Campaign Planning / E- Commerce / Social Media and want to join BAT, but we currently don’t have your ideal vacancy open? How about joining our Marketing Talent Community!


At BAT, we're always seeking exceptional individuals to join our innovative team, whether it’s now or in the near future. We’d love to meet you, understand your aspirations, and stay in touch until the perfect role arises. In our fast-paced environment, opportunities for growth come quickly, and we frequently reach out to candidates we've connected with before.


By joining our Marketing Talent Community, you’ll be first in line for exciting roles that match your skills and career goals. We commit to keeping you updated on relevant openings and ensuring you remain on our radar for upcoming opportunities. Let’s connect and align our goals. Your next career adventure with BAT could be just around the corner!



Benefits of joining our Marketing Talent Community

• Stay connected directly with one of our recruiters or Marketing HR Business Partners
• Receive handpicked job opportunities
• Get “sneak a peek” insights on what’s going on at BAT Germany & beyond
• Receive invitations to our events and potentially get an office tour!

Your key responsibilities will include:
Depending on the actual opening, the responsibilities would of course vary, but here some insights on what tasks you might come across

• Lead the 360-campaign planning process, from ideation to execution, ensuring seamless integration of marketing efforts across various platforms.
• Develop compelling creative briefs for digital activations, collaborating with creative agencies to produce engaging and impactful assets.
• Monitor and analyse campaign performance metrics, providing actionable insights to optimize future campaigns and improve overall customer activation strategies.
• Drive the implementation of key strategic priorities in line with the company framework.
• Driving local product launches and activation initiatives
• Being a role model of our BAT Values (Truly inclusive, Stronger together, Do the right thing, Love our consumer, Passion to win and Empowered through trust).

What are we looking for?

• Master's degree with a focus on (Strategic) Marketing or similar
• A minimum of 2-3 years of professional experience in Marketing, with a preference for multinational FMCG company, with a strong affinity towards Brands and D2C activation.
• Ability to manage multiple activities and collaborate across several departments.
• Strong Stakeholder Management and relationship-building skills.
• Excellent communication and presentation skills.
• Creative mindset, ability to think conceptually and outside the box.
• Proactive, with a can-do mindset and a passion for innovation and new trends.
• Strong analytical skills and commercial acumen.
• Proficiency in Microsoft Office, especially Excel and Power Point.
• Ability to lead and manage a team effectively, fostering an open and productive working environment (depending on the role & team setup).
• Exceptional communication, negotiation and influencing skills, both written and verbal in ideally both, German and English.
• Commitment to become a future leader of BAT.

What we offer you?

• A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centres and Corporate Benefits, diverse online and offline training and development opportunities to nurture your functional & leadership development, and so much more.
• The possibility to flexibly shape your working hours– remotely or at the office.
• Probably one of the best offices in Hamburg’s city centre with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties.
• The opportunity to shape the transformation of an entire industry, we prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. Find out more by visiting our Hamburg career page.

SOUNDS INTRIGUING?
Then apply today and become part of our Marketing journey! Let us know for which preferred role you would like to apply. We are looking forward to meeting you and the possibility of welcoming you to the team!


WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.