About the Role

We're looking for a Senior Applied Scientist to join our Brand Science team to provide strategic, actionable insights around how to measure and optimize a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing/media stakeholders, our in-house research and insights team, as well as other scientists across the broader organization.

What the Candidate Will Need / Bonus Points- What the Candidate Will Do -

As a member of the Brand Science team, you will not only be able to perform complex analyses exploring our rich dataset, but also shape marketing and measurement strategy. You'll play a big part in finding opportunities to help the marketing function scale as we develop the global Uber brand.

Problems we're working on include:

• How do we measure the impact of advertising on television and billboards?
• What is the best way to allocate our budget across a diverse set of advertising platforms and marketing initiatives?
• How does brand marketing interact with other marketing programs such as CRM and performance marketing?
• How can we improve our existing measurement tools to improve sensitivity and reduce bias?

- Basic Qualifications -

• 5+ years of experience (or equivalent) with statistical modeling, causal inference, and econometric techniques.
• Proficiency in SQL and a data analysis programming language - Python (preferred) or R
• Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to technical and non-technical audiences
• Be self-driven and show the ability to deliver on ambiguous projects with messy and incomplete data

- Preferred Qualifications -

• Experience with solving quantitative problems in the marketing/Ad Tech space
Ph D in a quantitative field such as statistics, economics, or operations research

For New York, NY-based roles: The base salary range for this role is USD$174,000 per year - USD$193,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$174,000 per year - USD$193,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.