Problems You Will Solve

• Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
• Design simple and complex multi-channel journeys in Iterable, including Experiments and conditional splits, using data in API event payloads and user profile attributes.
• Collaborate directly with Marketing Analytics, Operations Analytics, and the Lifecycle Marketing Director to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements.
• Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
• Monitor email and SMS campaign send counts and performance.
• Provide insight and subject matter expertise.

All About You

• 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or SMS will not be considered.
• Experience in collections email & SMS strongly preferred.
• Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
• Direct experience coding HTML/CSS for email, including using Litmus or Eo A to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
• Ability to build A/B tests and advanced segments to provided spec and troubleshoot.
• Working knowledge of API events and webhooks.
• Working knowledge of lifecycle marketing best practices.
• Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects.
• Advanced Iterable skill or certification is a plus.
• Fintech or financial services experience is a plus.